Reality Check: Don't overestimate the rate of adoption of social media

So, there I was, delivering a presentation on “Sustaining a Successful Blog: If You Build, Will they Come?” The crowd of approximately 30 attendees had each paid $2,000 to attend a two day conference on new media.

Learning about social mediaAs I began my presentation, I asked a few questions to gauge the knowledge and engagement level of the audience. And of these thirty people who had paid a lot of money to hear my presentation on sustaining a successful blog – how many actually had a blog? None. Zero. Nada.

Note to self: Don’t overestimate the rate of adoption of social media. There’s a lot of curiosity. But it’s still early days.

What do you think? Is social media breaking into the mainstream? What is holding back broader adoption?