Can you hear it? The Big Bang for social media.

With tonight’s release of Internet Explorer 7 the other 85% of the world is about to see that orange icon appear on their browser toolbar. And when they see it change from grey to orange, the clicking will start. And no one will care what RSS means. They’ll just be subscribing.

Microsoft may not be the “Great innovator.” But they definitely can play the role of the “Great Popularizer.” And that’s good for social media.

Today, social media arrived “for the rest of us!”