To find information, most people search for a term on Google, Yahoo or MSN. And these Search engines don’t really care about sound. They care about text.
So, how do you, as a podcaster get Google to notice you?
First, podcasters need to become more than just a podcaster. You need to be Web producers. That means communicating through a blog, communicating through Twitter, through forums, through a variety of channels and media.
Don’t forget to post show notes for all of your podcasts. Use key words that describe your content.
Julien has many more tips. But, he only had 30 minutes for his presentation. So, if you get a chance to attend a session with Julien, grab it. You’ll learn a lot.