I’m on my way to NewComm Forum in Las Vegas. On Thursday, I’m hoping to attend and write about the following sessions:

• Cluetrain co-author David Weinberger’s opening Keynote: Getting on the Cluetrain: Why social media is changing the way we work, communicate and live.
• John Bell on Creating a complete corporate social media strategy
• Kami Huyse and Linda Zimmer on Second Life, second chance: Why you should be marketing in the virtual world
• Jen McClure, Steve Crescenzo and Jeremy Wright‘s rundown of the Winners and Sinners in social media
• Katie Delahaye Paine on New Rulers for a new century: How to measure consumer-generated media
• An all star panel of Shel Israel, Giovanni Rodriguez, Debbie Weil and John Cass, chaired by Mike Manuel, defines Best practices for corporate blogging and social media programs
• A wrap up panel of Todd Defren, Tom Foremski, Brian Solis and Laura Sturaitis, chaired by Chris Heuer figuring out How to optimize the social media press release for the future of PR.

If any of these sessions or speakers interest you, I hope that you’ll check back here on Thursday for my posts.