Your next great business idea may be staring you in the face

How many entrepreneurs woke up and said to themselves. Eureka! I’ve got a great idea. I’m going to set up a business so that I can spend all my time doing invoices.

The answer? None. Er. Check that. Maybe one. Michael McDerment .

Four years ago, Michael founded Freshbooks which offers small businesses online invoicing.

Look around your current business. You may find a new, better business opportunity

In this video clip from Freshbooks’ appearance at Third Tuesday Toronto, Freshbooks founder MIchael McDerment gives heart to anyone who dreams about leaving behind the sell-it-by-the-hour business model. He was running a services company and found that he needed an invoicing program. So, he built it. And that’s the foundation of what today is Freshbooks.

See other posts and videos of Freshbooks’ appearance at Third Tuesday Toronto:

Dave Fleet had a good overview of the event: A Fresh(books) approach to social media

Freshbooks: Don’t talk about the product. Talk about what it means to people

Freshbook Execs listen and respond to customers