CCPRF Media Monitoring RFP – Where do we go now?

Last week, I wrote about the Canadian Council of Public Relations Firms’ Request for Proposal (RFP) asking suppliers to put together a new, more cost effective approach to monitoring and measurement of traditional and new media channels.

ccprf-091215Well, the December 17 deadline for proposals has passed and I’m pleased to be able to say that we received submissions from several potential suppliers. I want to thank all those who showed interest and to let you know about the selection process.

A brief pause

All too often in the past, my Christmas holiday has been marred by an RFP deadline that fell in the first week of January. I don’t like it when that’s done to me. And my fellow CCPRF members didn’t want to do it to our industry partners. So, we set a pre-Christmas deadline for proposals.

Now it’s up to us to review the proposals. I’m sure you won’t be surprised that many of the CCPRF members are taking a break during the Christmas – New Years season. That means that we won’t be able to evaluate proposals until our members return in January. So, there will be a brief pause in our RFP process to enable everyone to enjoy the holiday season.

The process from here

The CCPRF is striking a subcommittee of members who will meet in early January to review the proposals in detail and then lead a discussion at our full CCPRF January meeting.

If the initial review of proposals yields a clear winner, we’ll contact the winning bidder and the unsuccessful bidders to inform them of the outcome. On the other hand, if there’s no clear winner, we may ask a subset of the bidders to meet with us via teleconference to discuss their proposals prior to determining a preferred supplier.

Bottom line: Our selection process may be wrapped up in mid-January or it could take a few weeks longer.

I’ll post further about this as we work our way through the process.