An assertion by Ravit Lichtenburg in a post on ReadWriteWeb caught my eye. “The issue Google solved so magically — content find-ability — will become all but moot in the coming years. Instead, content relevance and quality will become the key focus.”
Web Search has transformed my life. Thanks to Google, I can find content about virtually anything. I search for topics, addresses, words, people, companies. Online search is my first reference for everything.
Still, Search continues to be a blunt instrument. All too often I find myself clicking through search results to find content that is meaningful to me. What’s relevant to the vast majority of people may not be what I’m looking for.
I’m a communicator who cares about community, communication, business, PR and marketing. And I’m Canadian. So, over time I’ve assembled lists of RSS feeds, Twitter IDs and Facebook friends that speak to these interests and place. And very often, I find myself clicking on links and reading content recommended to me by the people I follow.
Does this mean that I live in a bubble of me-too thinkers? Not at all. I don’t subscribe to people because they agree with me. I subscribe to people because they say something that provokes me to think further about a topic or opens a new perspective on it. This leads me to new things as well as new perspectives on familiar issues.
What am I looking for? Search results that are relevant to me and reflect a higher quality of thought.
What I want is a tool that brings all three together for me. And that will do the same for you. And for everyone. To do this, it will need to recognize each of us as an individual and take into account not just what we search for but also what we’ve linked to, what we’ve commented on and what we’ve said.
Is someone out there working on this now? When, I wonder, will I see a tool that will do this?