Zeitgeist: the attitudes and ideas that are generally common in a particular place during a particular time. These ideas and attitudes show up especially in literature, popular culture, philosophy, and politics.

I’m starting a weekly series of Social Media Zeitgeist posts  in which I’ll point to of articles, podcasts, videos, or events from the previous week that I think capture the mood and concerns of the social media sphere.

If you’ve been reading this blog for a while, you know that my interests encompass social media, communities of interest, the evolving relationships between people and institutions, communications, marketing and the impact of emerging technologies on all of these things. And I read many different sources on these subjects each week.

I share articles that I find noteworthy through shared items in Google Reader, my delicious tags, and also via links on Twitter. However, they’ve been absent from ProPR.ca. I’m about to rectify that.

So, if you share my interests, I hope you find the weekly Social Media Zeitgeist posts useful and worth reading.

After all, social media is all about sharing.