Social Media Zeitgeist

Zeitgeist: the attitudes and ideas that are generally common in a particular place during a particular time. These ideas and attitudes show up especially in literature, popular culture, philosophy, and politics.

I’m starting a weekly series of Social Media Zeitgeist posts  in which I’ll point to of articles, podcasts, videos, or events from the previous week that I think capture the mood and concerns of the social media sphere.

If you’ve been reading this blog for a while, you know that my interests encompass social media, communities of interest, the evolving relationships between people and institutions, communications, marketing and the impact of emerging technologies on all of these things. And I read many different sources on these subjects each week.

I share articles that I find noteworthy through shared items in Google Reader, my delicious tags, and also via links on Twitter. However, they’ve been absent from I’m about to rectify that.

So, if you share my interests, I hope you find the weekly Social Media Zeitgeist posts useful and worth reading.

After all, social media is all about sharing.

Right. I'm going to fall for this one.

It’s tax season. And the scam artists are out in full force.

I received this in my email this morning:

Dear Taxpayer,

After the last annual calculation of your fiscal activity we have determined that you are eligible to receive a tax refund of : $112.00
Regarding this, please complete the Refund Form and mail it to one of the addresses from the second page.
>>You will find attached to this email : the English/French version of the form<<
Your *Refund Reference Number is: Ref/12209/2009.
*Refund Amount : 112.00 $.

*(You will need it to fill the form)

For security reasons, remove the form from your computer after printing.

Thank you,
Canada Revenue Agency

Yeah. For sure. Canada Revenue Agency is going to send an email with a generic heading to a “Taxpayer” asking me to complete and return a form. You can be sure I didn’t bother to open the attachments.

SPAM. The nuisance that just won’t go away.