Today, we’re launching Social Mediators, our new video podcast.

Each week, Terry Fallis, Dave Fleet and I will talk about social media, ubiquitous connectivity and their impact on communication, organizations and society. We’re always on, always connected. How are we taking advantage of the new capablities that gives us? And how is that affecting the way we relate to one another and how we organize around common interests? Finally, what does that mean for traditional organizations – companies, cause-based groups and government?

In this first episode, we talk about the concept of personal brand. Terry, David and I will be serving as mentors at the upcoming Personal Brand Camp 2 that Michael Cayley is organizing for the Humber College social media students. So, we talk about some of the issues relating to personal branding and our concern that young people not build an artificial brand online, but instead make sure that their personal brand reflects the same person they’d see when they look in the mirror – their real self.

We also talk about how Thornley Fallis’ new Online Communications Policy guides our employees to understand that what they do in their private online spaces reflects on the judgment they exercise in the workplace and, by extension, on the company.

You can watch the podcast here or subscribe to the RSS feed directly on the Social Mediators Website.

After you’ve watched the episode, please leave a comment. Let me know what you think of it. What topics would you like us to cover in the future? What guests would you like us to interview?

You can leave a written comment below or a webcam comment on the Social Mediators video blog.