When I started blogging on ProPR in 2005, blogging was strictly a text only affair. My first post was a headline with text. That’s all that WordPress, my chosen publishing platform, could handle.

But things didn’t stand still. And there were a rapid series of improvements to blogging software that let me add pictures, audio and video to my blog. Today, I include pictures in every post on ProPR to provide quick cues about the subject matter of the post. Depending on the subject, I may include an audio clip. However, more and more of what I produce involves video.

Video is the ultimate social object. It is visceral and immersive. It conveys a sense of personality. I can hear my publishing experience extends beyond text-based posts to include audio and video.

My colleague, Mike Edgell, has answered the question of “Why video?” in a short video. I think it makes the point very effectively. Take a look at it. And if you find it helps you explain to people why video is becoming the ultimate social object, please feel free to share it. It’s on YouTube with a Creative Commons Share Alike Non-commercial license.