C.C. Chapman started his Third Tuesday Content Rules tour in Montreal last night. And it was a great start to what looks like it’s going to be a fantastic week of discussion about how to create content that breaks through the clutter.

C.C. really gave generously of what he knew. He was on his feet for almost 90 minutes. To the end, people were asking questions and keeping the discussion going. It was a great night.

Christian Aubry captured the whole presentation on video. So, if you want to get a taste of C.C.’s presentation or even watch the whole thing (just don’t let your boss catch you watching a 90 minute presentation at work), you can. Just click below to watch it. (If you don’t speak French, fast forward to 2 minutes 51 seconds. From there on, it’s all in English.)

Thanks to Christian Aubry for recording this video, to Mitch Joel for introducing C.C., to Michelle Sullivan and her entire third Tuesday team, to our local sponsors, energiPR, HKDP, Thornley Fallis. You made last night possible. And thanks to our national sponsors, CNW Group, Rogers Communications, Radian6, and Fairmont Hotels and Resorts. because of you, we are able to bring great speakers to communities across Canada. Thanks to you we all get to share in the discussion.