In this week’s episode of Inside PR, Martin Waxman, Gini Dietrich and I discuss how each of our companies deals with the question of whether we should take on a controversial client. And we don’t all agree.
Listen to the episode to hear us discuss this issue from several perspectives.
Inside PR 238: CC Chapman Content Rules + controversial clients [ 16:11 ] Play Now | Play in Popup | Download
And tell us what approach you take at your company? Do you believe that all clients deserve public relations representation? How do you decide whether to accept a client or decline the business?