Inside PR tackles questions to ask before accepting a controversial client

In this week’s episode of Inside PR, Martin Waxman, Gini Dietrich and I discuss how each of our companies deals with the question of whether we should take on a controversial client. And we don’t all agree.

Listen to the episode to hear us discuss this issue from several perspectives.

And tell us what approach you take at your company? Do you believe that all clients deserve public relations representation? How do you decide whether to accept a client or decline the business?