Mark Ragan asked on Google+: “Why do you like Google+ or dislike it? What are its greatest strengths? Weaknesses?” I wrote a longish answer, which I’d like to share here as well.
Why I keep returning to Google+
1) The organization of comments with the original post enables an intelligent, longer form conversation. A step above the declaratory statements that Twitter’s 140 character limit make possible.
2) The absence of the “traffic building” gimmicks that caused Facebook’s interface to become a junkyard (on the way to being he next MySpace in terms of a messy interface?)
3) Google+ Hangouts and Chat provide instant communications options – from every page.
4) Circles, of course! Think about organizing your interests in different circles the way you’d sort your clothes into different drawers by category and season. It makes it possible to focus on the conversation about the subject you are interested in at any given time.
It still could be improved
Not every thing is perfect. Google+ is still a channel-in-the-making. The biggest disappointment so far is the Sparks feature. I can only hope that Google is going to give us more refined search controls on this feature. Once they do, it too could be great.
My public profile on Google+
If you’re interested in following what I have to say on Google+, check out my public profile.