Mathew Ingram spoke at Third Tuesday Ottawa #3TYOW last night. And judging from the quantity and quality of questions as well as the number of people who stayed behind to meet and talk with him, he was a great hit. And for those who are wondering what he is talking about, I’ve grabbed a selection from the Twitter stream from last night’s session. Enjoy.
#3tYOW thing are filling up! pic.twitter.com/H43JLmUlD7
— Joel Elliott (@OttawaJoel) October 21, 2013
Hearing an intro from Joseph Thornley #3tYOW pic.twitter.com/Yqrjd3U8Af
— Joel Elliott (@OttawaJoel) October 21, 2013
@mathewi was the first communities editor at @globeandmail – cool that @arikligeti told me he knows Ingram best from his twitter feed #3tyow
— melanie coulson (@mel_coulson) October 21, 2013
Ingram’s ‘cliff of despair’ showing ad revenue decline #3tyow pic.twitter.com/1c1ys4hE6q
— melanie coulson (@mel_coulson) October 21, 2013
$40B in advertising revenue has disappeared from the newspaper business over the past 10 years. @mathewi #3tyow
— Francis Moran (@FrancisMoran) October 21, 2013
“Paywalls bring in a lot of revenue, but they also stunt your growth.” @MathewI at #3TYOW
— Adrian J. Ebsary (@AJEbsary) October 21, 2013
Paywalls are like sandbags – they might hold back the flood but they are no strategic response. @mathewi #3tyow
— Francis Moran (@FrancisMoran) October 21, 2013
@mathewi says Paywalls may slow decline of newspaper industry – but stunts growth even at NYT #3tYOW
— Julie Ireton, CBC (@JulieIreton) October 21, 2013
On the other hand, says @mathewi, there has never been so much news information available to consumers. #3tyow
— Francis Moran (@FrancisMoran) October 21, 2013
We are all equipped to commit “random acts of journalism.” @mathewi #3tyow
— Francis Moran (@FrancisMoran) October 21, 2013
We can crowdsource fact-checking and verification in real-time around the globe. @mathewi #3tyow.
— Adria May (@adriammay) October 21, 2013
A darkened room. A bright screen for @mathewi at #3tyow pic.twitter.com/ExYZoUFehm
— Joseph Thornley (@thornley) October 21, 2013
Reade feedback is good, Ingram says, it forces you to defend what you believe in #3tYOW
— melanie coulson (@mel_coulson) October 21, 2013
As journalists, the only thing we have to offer is trust, @mathewi says #3tyow
— melanie coulson (@mel_coulson) October 21, 2013
“Trust is our currency,” says @mathewi, about bloggers, journalists, content creators. #3tyow
— Adrian J. Ebsary (@AJEbsary) October 21, 2013
Getting feedback from readers in real time is good – forces you to justify the things you believe & what you got wrong. #3tYOW @mathewi
— Adria May (@adriammay) October 21, 2013
Ask @mathewi – What does trust look like? Trust adheres to individuals rather than entities b/c its about relationships. @mathewi #3tyow
— Adria May (@adriammay) October 21, 2013
Buzzfeed uses listicles, cats and memes the way that newspapers used to use comics. Draws readers in. @mathewi #3tyow
— Joseph Thornley (@thornley) October 21, 2013
Common attitude now is “if the news is important, it will find me” #3tYOW
— Celeste Côté (@CelesteCote) October 21, 2013
Banner and click ads.,dead #3TYOW @mathewi
— Stacey Diffin-Lafleu (@TheStacey) October 21, 2013
Once all media offer sponsored advertising, it will lose its specialness and the value will decrease. @mathewi #3tyow
— Joseph Thornley (@thornley) October 21, 2013
.@mathewi: there will always be ppl who want to do things for free, or for close to nothing. They are being paid in other ways. #3tYOW
— melanie coulson (@mel_coulson) October 21, 2013
A journalist’s role as curator more important than ever as more content is out there to filter: @mathewi #3tYOW
— melanie coulson (@mel_coulson) October 21, 2013
“I’m just trying to share what I find interesting” – @mathewi on his Twitter strategy #3tyow
— Arik Ligeti (@arikligeti) October 21, 2013
@mathewi People who only share links to their own stuff on Twitter are spammers. #sharethelove #3tYOW
— Adria May (@adriammay) October 21, 2013
.@mathewi reveals he used to try to maintain 10:1 ratio of content from outside organization to inside. Way to show signal, not noise #3tyow
— Adrian J. Ebsary (@AJEbsary) October 21, 2013
When @globeandmail had a paywall on 2005, @mathewi started blogging more so it wasn’t behind paywall #3tYOW pic.twitter.com/I2pluZdBUO
— melanie coulson (@mel_coulson) October 21, 2013
The new model of online news is more chaotic than the traditional model. News as a process. Few neat ends. @mathewi #3tyow
— Joseph Thornley (@thornley) October 21, 2013
News continues all the time. Neatly tied-up story arcs are a contrivance. @mathewi #3tyow
— Joseph Thornley (@thornley) October 21, 2013
.@mathewi looks to @TheAtlantic for revenue strategy which is basically to try everything but a blanket paywall #3tyow
— Arik Ligeti (@arikligeti) October 21, 2013
Blanket paywalls are “like using a hammer to kill a fly” @mathewi says. Focus on monitizing 1/2 things reader cares about #3tyow
— Arik Ligeti (@arikligeti) October 21, 2013
‘Quality is in the eye of the beholder’. Consumers will choose what is the most trustworthy news outlet for them. #3tYOW
— Joel Elliott (@OttawaJoel) October 21, 2013
Accuracy is a process when breaking news happens #3tyow
— Sherrilynne Starkie (@sherrilynne) October 21, 2013
As content curators: /journalists, be skeptical. Double check, triple check, quadruple check everything! Good info cancels bad info. #3tYOW
— Bee Shilly (@bshilly) October 21, 2013
“Our instinct is to cover up the flaws, […] but we build trust when we admit our mistakes publicly.” @mathewi #3tyow
— Adrian J. Ebsary (@AJEbsary) October 21, 2013
‘If someone came to you and said I never make mistakes… You would think they are a psychopath:@mathewi #3tyow
— melanie coulson (@mel_coulson) October 21, 2013
@mathewi makes a great point (I heart this): ppl want to see personality & build a personal connection. It helps build trust. #3tyow
— Celeste Côté (@CelesteCote) October 21, 2013
Mistakes build trust. Own them! A great point by @mathewi at #3tYOW
— andrea tomkins (@missfish) October 21, 2013
.@mathewi: Making HONEST mistakes and ADMITTING it is a good way of building #trust in the new joirnalism. #wisdom #3TYOW
— Siu Hong Yu (@siuhongyu) October 21, 2013
@mathewi Thanks for such a smart discussion tonight #3tyow Changing news biz – what I’m watching closely right now & sharing with students
— Julie Ireton, CBC (@JulieIreton) October 22, 2013
Thanks to everyone who came out for my Third Tuesday talk in Ottawa #3tyow — and especially those who stayed to ask follow up questions
— Mathew Ingram (@mathewi) October 22, 2013
Thank you to @Rogers_Canada and @Cision_Canada for making it possible for us to bring @mathewi to #3tyow
— Joseph Thornley (@thornley) October 21, 2013
If you’d like to read more about Mathew’s presentation to Third Tuesday, check out Melanie Coulson’s live blog of the event.
And for those people who live in Toronto, Mathew will be appearing at Third Tuesday Toronto #3TYYZ tonight. You can register online for tickets.