When I signed onto Twitter this morning, I realized that I’d been followed by a new “egg.” Except that the egg had been replaced by a generic head.

I guess that’s the idea. Twitter wants to step back from its unique “egg” identifier for new accounts that had become synonymous with online harassment.

So, Twitter has taken a step to address its uncomfortable identification with a widespread problem. But a branding change doesn’t equate with effective measures to address the real problem of harrassing  behaviour which Twitter enables.