When I first started to use the Internet, it was a place for people who had some basic coding skill to share their thoughts, their experiences, their interests, with others. It was a distinctly Uncommercial place. In fact, I remember the first time I saw someone try to promote a product on the Web. He was quickly flamed by others and branded as a bad actor.
But as we look at the Web and what grew into social media today, that version of the Internet as a community coming together to freely and generously share with one another is a distant memory. (In fact, I was reminded of this the other day and wrote a post remarking on the value of community-created, freely shared content.)
So, I found my head nodding as I watched Jay Baer express his distress over recent moves by Twitter and LinkedIn that undermined the maker spirit of the early Internet and further pushed us toward a totally commercialized environment of walled gardens.
Jay is a smart guy. And I feel his pain over these developments. Especially since I’m one of those people toiling to develop an application, 76insights, that relies on the APIs of the social networks.
I worry about where we may be going. And so does Jay. But as always, he says it particularly well. So, watch his video.
If you are interested in more thoughts from a leader in the digital marketing space, subscribe to Jay’s Jay Today podcast. It’s always interesting and thought provoking.