The final episode of Inside PR – at least for 2012

Gini DietrichIt’s the end, at least for this year. The final episode of Inside PR for 2012 has been posted.

Martin-Waxman-20112-293x300In today’s episode, Gini Dietrich, Martin Waxman, I look back at the trends in 2012 that stood out for us. Things like the continuing evolution of social media to photos and video; the convergence of advertising, PR, digital agencies to compete directly against one another; the evolution of search to incorporate personal profiles and social interaction. And above all, for me, the stripping away of my idealism about the blogosphere that came when I read Ryan Holiday‘s “Trust Me, I’m Lying.”

Have a listen. Let us know what you think. In a comment on this blog, on the Inside PR blog, on the Inside PR Google+ Community or on the Inside PR Facebook group. Anyway that you want. We’d love to hear your views.

We’ll be back in 2013 as Inside PR begins its seventh year.

Have a safe and happy holiday season.

Inside PR: Google+ Communities, Twitter Photo filters and Facebook Democracy Fail

Inside PREpisode 3.19 of the Inside PR podcast has just been published. In this week’s episode, Gini Dietrich, Martin Waxman and I talk about a number of things that caught our eye.

First up: Google+ Communities

Google has added Communities to its Google+ Network. Think Yahoo Groups. Discussion groups organized around specific subjects.

Introducing the Inside PR Google+ Community

We’ve set up a Community for Inside PR listeners on Google+. If you like the podcast and would like to suggest future topics or discuss each week’s episode, click over to our Google+ Community and join the conversation.

Google+ Communities

Worth watching

Will the Inside PR Google+ community get as many members as the Inside PR Facebook group? Will there be better discussion on Google+? (I’m betting the conversation on Google+ will be much better, if not more voluminous.)

Twitter upgrades(?) with Filters on Photos

Is this a step forward? Or a defensive move in response to Instagram pulling its integration with Twitter? I’m not sure about the companies’ moves. I bet our listeners have more insight into this than I do.

Facebook drops its commitment to user democracy

Does anybody care? Was this ever a real thing or did Facebook’s thresholds so high that it simply fed a feeling of powerlessness from the outset?

Listen to the complete podcast

And tell us what you think

This week, I’m encouraging Inside PR listeners to join the Google+ Community and find out whether this will be an instant success, a slow build, or a complete fizzle.