Gini Dietrich, Martin Waxman and I had a rare opportunity this week. We were able to record the Inside PR podcast with all of us sitting face to face in one place in real life. We were in Ottawa to attend the Social Capital Conference. And the best thing for me was that it felt like I was getting together with two of my closest friends for a chat about our shared experiences. Even after all these years, I’m still in awe of the power of social media to enable us to create deep and meaningful relationships over distance. So, even though Martin, Gini and I are together in the same real life space at most four times a year, we have developed a much deeper relationship.
Gini delivered the conference opening keynote explaining how she has built a large and active community around her Spin Sucks blog. The starting point, says Gini, is recognizing that “The one word we all like to hear is our name.” Her approach to community is grounded in this recognition. It has driven her to focus on the people who come to the Spin Sucks blog. She acknowledges them personally, responding to virtually every comment left on the Spin Sucks blog or the Spins Sucks Facebook page. But she goes beyond this. She reaches out to the members of the Spin Sucks community and participates in the discussion in their home spaces. Community is a two way interaction, not just one way.
Another factor to consider in building communities – it takes time. And this is at odds with the short-term, campaign-based approach taken by many marketers. As Gini points out, she has been blogging for seven years, and it took more than one try to find the right combination of factors that led to the current success of Spin Sucks. This same point was made by Sherrilynne Starkie, who presented a real world case study of an international union building community. In Sherrilynne’s words, its success was only possible because the union leadership were prepared to “stay the course” and persevere through early stages of thin participation until members caught on that this was a real and ongoing exercise. Momentum built slowly. The community could not have emerged in a short-term campaign.
Shel Holtz and Neville Hobson have demonstrated bot of these fundamentals in building a successful community around the For Immediate Release podcast. They have been persistent and consistent creators of content. They routinely acknowledge their listeners and feature their contributions in the podcast. And they’ve set up a Google+ community to provide listeners with an opportunity to offer their own thoughts and engage in conversation with other members of the community.
This is something we’re trying to do with the Inside PR podcast as well. If you’re a regular listener, please consider joining the Inside PR Google+ community or the Inside PR Facebook group and participating actively. We’d love to involve you in the podcast.
And if you’re still with me, you can listen to the podcast by clicking on the player below.
In this week’s episode of the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about the challenge of determining what news coverage we can trust when traditional media outlets vie with social media to be first with the news.
For me, this is like moving around in a darkened room. We know we’ve had contact with something, but we can’t really see what it is. Judgment and speculation become overly close neighbors at times like these.
How do you decide where to place your trust when news is breaking online?
Too many words about Google Reader, Google and market dominance, innovation and the continuing importance of RSS feeds. Yes, I’m embarrassed that I couldn’t stifle myself.
But I really do believe this.
Inside PR » Blog Archive » Inside PR 3.29: Google Reader, Feedly, and the perils of a dominant competitor.
It’s the end, at least for this year. The final episode of Inside PR for 2012 has been posted.
In today’s episode, Gini Dietrich, Martin Waxman, I look back at the trends in 2012 that stood out for us. Things like the continuing evolution of social media to photos and video; the convergence of advertising, PR, digital agencies to compete directly against one another; the evolution of search to incorporate personal profiles and social interaction. And above all, for me, the stripping away of my idealism about the blogosphere that came when I read Ryan Holiday‘s “Trust Me, I’m Lying.”
Have a listen. Let us know what you think. In a comment on this blog, on the Inside PR blog, on the Inside PR Google+ Community or on the Inside PR Facebook group. Anyway that you want. We’d love to hear your views.
We’ll be back in 2013 as Inside PR begins its seventh year.
Have a safe and happy holiday season.
Episode 3.19 of the Inside PR podcast has just been published. In this week’s episode, Gini Dietrich, Martin Waxman and I talk about a number of things that caught our eye.
First up: Google+ Communities
Google has added Communities to its Google+ Network. Think Yahoo Groups. Discussion groups organized around specific subjects.
Introducing the Inside PR Google+ Community
We’ve set up a Community for Inside PR listeners on Google+. If you like the podcast and would like to suggest future topics or discuss each week’s episode, click over to our Google+ Community and join the conversation.
Will the Inside PR Google+ community get as many members as the Inside PR Facebook group? Will there be better discussion on Google+? (I’m betting the conversation on Google+ will be much better, if not more voluminous.)
Twitter upgrades(?) with Filters on Photos
Is this a step forward? Or a defensive move in response to Instagram pulling its integration with Twitter? I’m not sure about the companies’ moves. I bet our listeners have more insight into this than I do.
Facebook drops its commitment to user democracy
Does anybody care? Was this ever a real thing or did Facebook’s thresholds so high that it simply fed a feeling of powerlessness from the outset?
Listen to the complete podcast
And tell us what you think
This week, I’m encouraging Inside PR listeners to join the Google+ Community and find out whether this will be an instant success, a slow build, or a complete fizzle.