Another CEO uses his blog to level the playing field with a reporter

Mathew Ingram has written in today’s Globe and Mail about Patrick Byrne, CEO of Overstock.com, using his blog for an online tussle with Business Week reporter, Tim Mullaney. Ingram concludes:

“… the ability to post your comments on a story to your blog, as Mr. Cuban did, or to post the interview and your responses even before the article runs, as Mr. Byrne did, is a pretty powerful tool. And they are not unique: as journalist and blogger Dan Gillmor notes, the U.S. Defence Department has been posting full transcripts of its interviews with journalists for a while now. As Mr. Gillmor notes on his Citizens’ Media blog, journalists are effectively having “transparency imposed on them” by the Internet.”

Sanity Check has published the complete exchange between Byrne and Mullaney.