As if things weren't already bad enough for the PR industry

Merchants of DeathZap2it reports that NBC is developing a television series pilot based on “Thank You for Smoking,” the movie adaptation of Christopher Buckley’s novel.

For those who missed it, the movie/novel’s protagonist, Nick Naylor, is a PR spokesman/lobbyist for Big Tobacco. He consorts with fellow “Merchants of Death” who represent the gun and alcohol lobbies. While ultimately Naylor emerges with a vestige of integrity, the overall context portrays PR at its worst: amoral, facile and mercenary.

If this one gets picked up for the prime time season, PR practitioners everywhere should get used to friends failing to return telephone calls and neighbours’ kids refusing to come out and play with their children.