• Thanks for the pointer Joseph. My personal view is that agencies need to have these skills across the teams, but it’s interesting to see that others are approaching things differently.

  • Hi Morgan,
    In fact, we have set up a “Blaze Social Media” practice. And because it’s mostly the most senior people in our firm who have become enthused about social media, we’re using it as a platform to proselytize internally about the importance of everyone engaging with these new tools. So, in effect, our practice doesn’t put social media in a silo. Instead, it is for us the “revolutionary vanguard.”

  • That sounds good. I think that although the vanguard doesn’t necessarily need to be the most senior people, it certainly helps to have their endorsement, as you are doing.

    You gotta lead from the front.