We’re just one week away from the Roundtable on Social Media Measurement and Metrics .
We’ve assembled a great group of participants who represent measurement experts, developers of social media metrics applications, corporate communicators and marketers and social media thought leaders. (I’ll publish a list of the participants in a separate post.)
We’ll be picking up the discussion from the previous roundtables that yielded the Tracking the Influence of Conversations and Distributed Influence: Quantifying the Impact of Social Media White Papers.
It is our intention to produce a White Paper that advances the discussion begun in these previous roundtables and White Papers.
For my part, I’m hoping that we be able to develop suggested guidelines for a social media measurement dashboard. As a minimum, we could suggest what components should be part of the ideal social media measurement dashboard and how should each should be weighted. Of course, this will vary by specific objectives and context. So, I think a good start would be to produce two model dashboards for two common scenarios:
- a dashboard that could be applied to social influence marketing and
- a dashboard to measure community building and engagement.
What do you think? If we produce this, would it be a useful next step? Are there other things we should be aiming for?
Other related posts by Roundtable participants :
Katie Paine on the concept of Engagement in Social Media