Third Tuesday Measurement Matters Agenda

The agenda for the Third Tuesday Measurement Matters conference has been published. Here’s the day’s schedule:

8:00 Registration opens

8:30 Opening Keynote
Katie Paine, KD Paine and Associates

9:00 – 10:15 Panel: Monitoring: How to set up and run your social media command centre
Martin Waxman, Chair

Sheldon Levine, Sysomos
Ryan Strynacta, Radian6
Pragya Dubey, MediaMiser

10:15 – 10:35 PostRank: Leading Edge Solutions to Social Media Measurement Challenges
Carol Leaman and Ilya Grigorik

10:35 – 10:55 Break

10:55 – 12:10 Panel: New metrics for new media – influence, engagement, resonance – and others?
Mark Evans, Chair

Darren Barefoot, Capulet
Brian Cugelman, AlterSpark
Ilya Grigorik, PostRank

12:10 – 12:30 Traackr: Leading Edge Solutions to Social Media Measurement Challenges
Pierre-Loic Assayag

12:30 – 13:30 Lunch

13:45 – 15:00 Panel: Analysis – more than skin deep – how to find real meaning

Terry Fallis, Chair

Claude Théoret, Nexalogy
Patrick Gladney, Social Currency
Rob Clark, Edelman

15:00 – 15:20 Radian6: Leading Edge Solutions to Social Media Measurement Challenges

David Alston

15:20 – 15:35 Break

15:35 – 16:50 Panel: Show us your ROI – Yes, we can demonstrate a return.

Donna Papacosta, Chair

Charles Funk, CNW/DNA13
Scott Lake, Swix
Christopher Berry, Syncapse

16:50 – 17:30 What’s next? What keeps the providers of Measurement and Metrics awake at night?
Katie Paine, Chair
Carol Leaman, PostRank
David Alston, Radian6
Pierre-Loic Assayag, Traackr

17:30 – 19:00: Reception and Cash Bar

Still some places open for participants

There are a small number of spots still open the conference. You can register online to attend Third Tuesday Measurement Matters.

We couldn’t do it without the support of our sponsors

Thank you to our sponsors: CNW Group, Rogers Communications, MolsonCoors Canada, Radian6 and Fairmont Hotels and Resorts. You have stood by us. Your contributions make it possible for us to focus on organizing and programming without having to worry whether we’ll be on the hook for hard costs. Thank you. Third Tuesday wouldn’t happen without you.

Wanted: One more social media measurement provider to put in the spotlight

The Third Tuesday Measurement Matters #TTMM conference will put three social media monitoring and analysis providers on the spot and in the spotlight.

Each will be asked to tell us about a social media measurement challenge they set out to solve and how they did it. And then, we’ll ask them to look ahead and tell us what challenges they think must be overcome in the next year(s).

We have confirmed the first two monitoring and measurement providers who will be put in the spotlight: Radian6 and PostRank.

Radian6 was on the leading edge of developing an algorithm and index to measure influence. PostRank linked its fortune to the concept of engagement. Both have demonstrated an ongoing commitment to research and constant improvement of their monitoring and measurement suites. Clearly, they belong in the spotlight.

We have room in the spotlight for one more company. And I’d welcome your views about who it should be.

Which social media measurement platform do you think is on the leading edge of social media measurement? Which do you think have tackled a tough challenge and come up with an approach that is worth sharing?

Leave a comment on this post and help shape the agenda of Third Tuesday Measurement Matters #TTMM.

After all, if you want to understand the state of the art, why not ask those who are investing their money to explore it?

Third Tuesday Toronto Tweetup with Katie Paine

Katie PaineMeasurement expert Katie Paine will be in Toronto speaking at the EMetrics Summit this week. But she’s also said that she’d like to get together with Toronto’s social media community in a less formal setting.

So, we’re organizing a special Third Tuesday Tweetup with Katie Paine.

How is this different from a regular Third Tuesday?

Well, we’ll have dinner in addition to our usual mixing and mingling. And instead of a presentation, Katie will suggest one or more topics that we can discuss as a group. For example, she’s already suggested we take a look at David Philips proposal for an online Advertising Potential Value.

So, this session will be for those who want to dive deep into social media measurement.

ThirdTuesdayTorontoIf you’d like to attend, you can register to attend on the Third Tuesday Toronto site. Please note that an admission of $20 must be prepaid to reserve and hold a spot at this event. We have only 40 seats. And I’m sure that we’ll be sold out. Our past experience has shown that an admission fee reduces the number of no shows to near zero. And that will make sure that no seat goes unfilled while others are on the waiting list.

AideRSS' PostRank measures engagement

AideRSSAre you interested in a tool that will help you sort through the flood of new posts to find the most interesting and talked about content in your RSS subscriptions?

Are you a writer or content creator who wants to figure out which content others have become most engaged with?

Are you a corporate communicator or marketer who wants to understand which content and authors are having the greatest impact on issues and online conversations that matter to you?

If you answered yes to any of these questions, read on.

A Time Saver for Readers

Since AideRSS first launched just over a year ago, I’ve used it to identify online content that others have also found interesting and engaging. AideRSS provides a simple calculation of what they call PostRank which analyzes the frequency and type of interaction with online content and provides a relative score of how interesting and relevant people have found it to be. By sorting the posts by PostRank, I can easily spot those that seem to be generating the highest levels of engagement.

On days when I’ve let the posts in my FeedReader accumulate, I can spend more than an hour scanning them all (more time than I should invest), delete them all (What if I miss something that really matters to me?) or I can filter them with AideRSS so that I can review only those with the highest PostRank. I’ve installed AideRSS’ Firefox Extension for Google Reader to incorporate PostRank right into my RSS aggregator. A great time saver.

Measuring Engagement

From the outset, I was impressed by AideRSS’ approach to measuring what’s important in social media. It struck me that AideRSS-Co-founder Ilya Grigorik’s PostRank algorithm was a smart way to begin to measure engagement. When AideRSS launched, it wasn’t important whether Ilya had the definitive algorithm. What was important was that he was working toward a holistic calculation that incorporated both offsite and onsite interaction.

AideRSS’ CEO, Carol Leaman, participated in the Toronto Roundtable on Social Media Measurement this past spring.  During the day, she made some thoughtful contributions, both in the things she suggested and, equally importantly, the questions she asked. As I listened to her, it was clear that the folks at AideRSS were also thinking through their place in the social media metrics and measurement puzzle.

I didn’t have to wait very long to see what Carol, Ilya and the AideRSS team were working on.

PostRank: A New Standard?

A couple weeks ago, AideRSS launched PostRank on a its own site, The site highlights PostRank’s utility for measuring online engagement. It also offers a set of APIs to encourage developers to incorporate PostRank in their own Web Apps. At the same time was launched, AideRSS also introduced Thematic PostRank to enable the PostRank calculation to be applied to any collection of content assembled from a variety of feeds and sources (not just blogs, but Twitter and others services.)

AideRSS is attempting to promote PostRank as a standard measurement of online engagement. And to date, the AideRSS approach to measuring engagement is the best I’ve found.

Have you used AideRSS or PostRank? What do you think of them?

More on AideRSS and PostRank

TechVibes: AideRSS -Now it Gets Interesting

Video of AideRSS co-founders Ilya Grigorik and Kevin Thomason demonstrating AideRSS at DemoCampToronto14.

The Roundtable on Social Media Measurement and Metrics continues at Third Tuesday Toronto

Roundtable on Social Media Measurement and MetricsHow do I measure the effects of social media on me and my organization?

At every conference I attend, most speakers present examples of the “successful” use of social media by individuals or companies. Most of these success stories are primarily anecdotal. Measurable results that can be compared to benchmarks and across other cases are much harder to come by.

This places social media at a distinct disadvantage in the C-suite, where executives are used to being presented with Web analytics, market data, conversion data and other metrics that show them that progress was made against an objective. In the absence of some types of replicable and comparable measurements and metrics, how can the case be made that there are benefits to social media that justify any risk and expense of adopting them?

Third Tuesday TorontoThis month`s Third Tuesday Toronto has a panel of measurement experts who will lead us in a discussion of how we can move beyond social media as a faith-based initiative to measure its effects and contributions to the achievement of organizational objectives.

Leading our panelists will be Katie Paine, President of KD Paine and Partners and author of Measuring Public Relationships. Joining Katie will be Marshall Sponder, the Chair of the Web Analytics Association`s Community and Social Media committee, and Marcel Lebrun, President of Radian6.

Our panelists will be arriving at Third Tuesday straight from the Roundtable on Social Media Measurement and Metrics. So, this will extend the conversation beyond the roundtable into the broader social media community in Toronto. And we`ll be recording this session so that we can pick up quotes and snippets of the discussion for inclusion in the White Paper that we will be writing following the Roundtable.

So, if you’re interested in a good discussion with some smart people who know a lot about measurement and, like us, are looking for ways to measure the impact of social media, sign up to attend Third Tuesday Toronto.

As always, this event will be free to anyone who wants to participate. Thanks to CNW Group who have sponsored us throughout the year and wherever Third Tuesdays are held. You keep the community in social media.

Social Media Measurement Roundtable

We’re just one week away from the Roundtable on Social Media Measurement and Metrics .

We’ve assembled a great group of participants who represent measurement experts, developers of social media metrics applications, corporate communicators and marketers and social media thought leaders. (I’ll publish a list of the participants in a separate post.)

We’ll be picking up the discussion from the previous roundtables that yielded the Tracking the Influence of Conversations and Distributed Influence: Quantifying the Impact of Social Media White Papers.

It is our intention to produce a White Paper that advances the discussion begun in these previous roundtables and White Papers.

For my part, I’m hoping that we be able to develop suggested guidelines for a social media measurement dashboard. As a minimum, we could suggest what components should be part of the ideal social media measurement dashboard and how should each should be weighted. Of course, this will vary by specific objectives and context. So, I think a good start would be to produce two model dashboards for two common scenarios:

  • a dashboard that could be applied to social influence marketing and
  • a dashboard to measure community building and engagement.

What do you think? If we produce this, would it be a useful next step? Are there other things we should be aiming for?

Other related posts by Roundtable participants :

Katie Paine on the concept of Engagement in Social Media

Have you used Infegy's Social Radar?

I trying to assess a social media monitoring service called Social Radar . If you’ve used this service, please leave a comment and tell me what you think of the Social Radar service, its strengths and the things that could be improved upon.

If you’re new to this area and you want to know more about what’s out there by way of social media monitoring and measurement services, read Jeremiah Owyang’s post on Companies that measure social media, influence and brand .