How does a social media startup not just survive, but continue to grow in the current economic conditions? Carol Leaman, the CEO of AideRSS, the company behind PostRank, will tell us how when she appears at Third Tuesday Toronto on February 17.
AideRSS is an interesting company, both for its innovative PostRank approach to measuring engagement with social media and for the fact that it continues an aggressive growth strategy at a time when others are hoping merely to survive. And with its recent second round financing announcement, it appears to have adequate runway to achieve its objectives.
AideRSS recently announced that it is expanding its PostRank service to offer feed analytics for online content publishers. That’s the all-important data that online publishers use to gain insight into how their RSS feeds are being received and used. The stuff that traditional Web Analytics can’t give you.
In doing this, PostRank is taking on Google, which recently acquired Feedburner, the dominant feed analytics provider. (disclosure: I use Feedburner for ProPR and all of the Thornley Fallis and 76design-produced blogs and RSS feeds.)
Taking on Google. That’s not something for the timid.
AideRSS’ development is being masterminded by CEO Carol Leaman and co-founder and Chief Technology Officer Ilya Grigorik. Last Autumn, Ilya, along with AideRSS’ VP Development Jim Murphy and Community Manager Melanie Baker, told Third Tuesday about how the company is developing its core PostRank technology and building a community around it.
On February 17, Carol will provide the business perspective on the PostRank story. What does it take for a startup to survive and thrive in this environment? What does it take to nail down a second round of funding when investors are running for the hills? How does a company build a business around social media and feed analytics?
So, if you’re interested in gaining some insight into how a company can find an opportunity in social media, develop a technology that meets a real need and and monetize it, this should be an interesting session.
You can register to attend on the Third Tuesday Toronto meetup site.
As always over the past two years, thanks are due to our national sponsor, CNWGroup, whose support keeps Third Tuesday a free community-based event.
More about PostRank and AideRSS:
Marshall Kirkpatrick has a good post on ReadWrite Web about PostRank’s run at Feedburner
Melanie Baker talks about the role of community manager at AideRSS
AideRSS’ Journey from Founders’ Dream to Professional Leadership
Ilya Grigorik explains PostRank
AideRSS’ PostRank Measures Engagement