Are you a writer or content creator who wants to figure out which content others have become most engaged with?
Are you a corporate communicator or marketer who wants to understand which content and authors are having the greatest impact on issues and online conversations that matter to you?
If you answered yes to any of these questions, read on.
A Time Saver for Readers
Since AideRSS first launched just over a year ago, I’ve used it to identify online content that others have also found interesting and engaging. AideRSS provides a simple calculation of what they call PostRank which analyzes the frequency and type of interaction with online content and provides a relative score of how interesting and relevant people have found it to be. By sorting the posts by PostRank, I can easily spot those that seem to be generating the highest levels of engagement.
On days when I’ve let the posts in my FeedReader accumulate, I can spend more than an hour scanning them all (more time than I should invest), delete them all (What if I miss something that really matters to me?) or I can filter them with AideRSS so that I can review only those with the highest PostRank. I’ve installed AideRSS’ Firefox Extension for Google Reader to incorporate PostRank right into my RSS aggregator. A great time saver.
From the outset, I was impressed by AideRSS’ approach to measuring what’s important in social media. It struck me that AideRSS-Co-founder Ilya Grigorik’s PostRank algorithm was a smart way to begin to measure engagement. When AideRSS launched, it wasn’t important whether Ilya had the definitive algorithm. What was important was that he was working toward a holistic calculation that incorporated both offsite and onsite interaction.
AideRSS’ CEO, Carol Leaman, participated in the Toronto Roundtable on Social Media Measurement this past spring. During the day, she made some thoughtful contributions, both in the things she suggested and, equally importantly, the questions she asked. As I listened to her, it was clear that the folks at AideRSS were also thinking through their place in the social media metrics and measurement puzzle.
I didn’t have to wait very long to see what Carol, Ilya and the AideRSS team were working on.
PostRank: A New Standard?
A couple weeks ago, AideRSS launched PostRank on a its own site, PostRank.com. The site highlights PostRank’s utility for measuring online engagement. It also offers a set of APIs to encourage developers to incorporate PostRank in their own Web Apps. At the same time PostRank.com was launched, AideRSS also introduced Thematic PostRank to enable the PostRank calculation to be applied to any collection of content assembled from a variety of feeds and sources (not just blogs, but Twitter and others services.)
AideRSS is attempting to promote PostRank as a standard measurement of online engagement. And to date, the AideRSS approach to measuring engagement is the best I’ve found.
Have you used AideRSS or PostRank? What do you think of them?
More on AideRSS and PostRank
TechVibes: AideRSS -Now it Gets Interesting
Video of AideRSS co-founders Ilya Grigorik and Kevin Thomason demonstrating AideRSS at DemoCampToronto14.