It was easy to introduce social media into Thornley Fallis. After all, I’m not only a believer in the potential of social media to enhance information sharing and bring us closer to the communities that care about the company, I’m also the CEO. So, we had a well-placed social media champion from day one.
It’s not like that in most companies. And introducing social media into enterprises can be a complicated process requiring the active buy in of many players, including communications, marketing, legal, and human resources.
Nyree Embricos, Senior Counsel, TELUS Legal Services, and Peter Hartl, TELUS Manager Manager, Corporate Web Services, provided attendees at the Managing Social Media conference with insight into how social media had been introduced into TELUS.
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