Metrics and ROI of Social Media

Jen Evans and Patrick Thoburn are covering metrics and ROI of social media in their panel at the Managing Social Media conference being staged by the Canadian Institute in Toronto today. The title of their session: Searching for the Holy Grail: finding the Right Metrics and ROI Measurements for your Organization.

I’ll be capturing the highlights of the session from the Twitter stream using the #CdnInst hashtag and posting them here using CoverItLive.

Click on the CoverItLive window below to see the Twitter discussion of this session.

Jen Evans and Patrick Thoburn panel