Theresa Woolridge and Amy Jarrette of Public Safety Canada led off the presentations at day two of the ALI Social Media for Government conference in Ottawa. Their topic: Strategy before tactics – The importance of creating a social media marketing plan to ensure delivery of your social media objectives.

I’ve used CoverItLive to capture the highlights of the Twitter stream from the conference participants who tagged their posts #ALI. You can review these highights below.

Theresa Woolridge and Amy Jarrette of Public Safety Canada

UPDATE: Here’s an illustration of the peril of relying on a single point of failure. Twitter Search went down just prior to the beginning of this session. So, there was no flow of tweets to feed CoverItLive. Drats.