Theresa Woolridge and Amy Jarrette of Public Safety Canada led off the presentations at day two of the ALI Social Media for Government conference in Ottawa. Their topic: Strategy before tactics – The importance of creating a social media marketing plan to ensure delivery of your social media objectives.
UPDATE: Here’s an illustration of the peril of relying on a single point of failure. Twitter Search went down just prior to the beginning of this session. So, there was no flow of tweets to feed CoverItLive. Drats.