The City of Ottawa has been introducing social media from the inside out – making people comfortable with it behind the firewall before using it to serve citizens. As they’ve developed their approach, they’ve realized they need to focus on measuring a Return on Investment in order to speak the same language as the decision makers.
Chris Wightman and Mark Faul shared their learnings with the participants at the ALI Social Media for Government conference. I’ve used CoverItLive to capture the highlights of the Twitter stream from the conference participants who tagged their posts #ALI. You can review these highights below.