Call for Speakers: Third Tuesday Measurement Matters conference

We’re looking for suggestions for social media measurement experts to invite to speak at Third Tuesday Social Media Measurement Matters #TTMM conference.

Already, a number of speakers were suggested or volunteered in response to the initial announcement of the conference, including: Alan Chumley, Rob Clark, Jen Evans, Leona Hobbs, Jay Goldman, Brian Cugelman, Olivier Blanchard, Alex Brasil, Josh Hallett, Darren Barefoot, Claude Theoret, Paul Cowan, and Chris Berry.

It’s also been suggested that we invite someone from Gatorade. You’ll remember that they made quite a splash last month with their new social media mission control centre. I’m sure that they could offer insight and learnings from their experience with this.

The good people at Sysomos, MediaMiser and CNW Group/DNA13 also have offering to contribute their expertise.

Ideas that Break Through

We’ve all been to conferences where speakers’ presentations duplicate one another. Conferences where panelists presentations take up most of the time and leave little time for interaction and audience participation.

We want to avoid these problems by structuring the panels to maximize the time for questions and answers and interaction between panelists. After all, why bring together a group of the brightest people around if you don’t want them to interact with one another and the participants at the conference?

Each panelist will be asked to speak for ten minutes on a single issue or idea that he or she thinks is of paramount importance and will be asked to clearly state one big or actionable idea that we can all take away. Then, we’ll throw the discussion open to the floor, inviting your questions and comments. In this way, we hope to hear some great ideas and have plenty of time to discuss them and their implications.

Who would you like to hear from?

Our aim is to put together a conference that brings together the speakers that you want to hear from.

Who are the experts on social media measurement you follow? Who have you heard give a great presentation on measurement?

The doors are open wide to your suggestions and ideas. Please give us your suggestions as a comment on this post.

  • We’re more than happy to lend a hand and be involved Joe.
    If you need any other help with planning and whatnot, don’t hesitate to ask!


    Sheldon, community manager for Sysomos

  • Perhaps one way to ensure the venue hits the mark on participant’s needs is to run a quick and dirty needs assessment. When organizing the venue, some ideas could be to group the speakers by issues, so you can avoid the overlap. For instance, you can have people working in social media measurement with case examples from the private sector, public sector, non-profit sector, academia, etc… Alternatively, measurement has many dimensions. So you may want to get a diversity of perspectives, such as those from the techie side as well as communications side. On the techie side, good issues could include social network analysis metrics, rss data farms, data mining, sentiment analysis, or perhaps an overview of the major social media monitoring products available. Then the communications perspective could look at social media monitoring from the viewpoint of those who may not know how the system work, but use them daily, such as campaigners, communicators, non-profit advocates, etc… For these people, the main issues are tracking debates, formulating responses, measuring progress, managing organizational reputations online, and engaging audiences. I think a blend of discussion on how people use social media measurement would fit well with some talk on how they work.

    • Brian, Thank you for the thoughtful comment. I like your orientation to meeting both the end user and technical user needs. I think our agenda can be fine tuned to achieve what you are suggesting. Again, thanks for a practical suggestion.

  • Glenn McKnight

    We conducted a presentation at Wordcamp Toronto with a focus on winning an election using Social Media. A significant section dealt with the methods and tools to measure audience uptake.

    We would be interested in modifying the slideshow to focus on the tools.

    Secondly we are looking for writers for an Ebook on Social Media Best Practices

  • Paul Bearne

    Would the view from very large B2B be of interest? By Sept I should have some insights to share.


    • Hi Paul, We’d welcome a large B2B perspective. I’ll pick up the contact via email. Thanks for offering. /Joe

  • Count me in if you need me.. Would love to do a sessoin on the difference between ROI and kicking butt .. 🙂

    • Katie, It would be fantastic if you could participate! Your Third Tuesday Ottawa appearances was one of our highest rated sessions. I’ll send you a speaker invitation this morning.

  • Joe,

    Thanks so much for the invite. (and thanks to Dave Jone’s for the idea)

    It’s an honour to be included in that list of strong hitters.

    I’m Washington DC-based now and not likely to be in Toronto when your event is scheduled so I’ll have to pass on this one but I’ll certainly follow and jump in on the hashtag.



    PS–what I’d love to see is someone talk about social capital as a concept and as a filter through which to look at social media measurement.

    Patrick Gladney and/or Michael Cayler could do that one justice.

    Cheers and good luck.

  • Hi Joe,

    I thought i heard somebody mention my name. Still looking for contributors to the event? I plan on being there regardless!


    • Hi Patrick, Thank you for offering to participate. I’ll contact you via email re the panel lineup.