Big news today. After collaborating for years as podcasters, bloggers and just good friends, Martin Waxman and I are going to be working together. Martin is going to be a Senior Counselor to Thornley Fallis and our clients. And, of course, his focus will be social media.

It turns out we’re both in Orlando today at the PRSA International Conference where we’re recording Inside PR podcast episodes with Gini Dietrich. So, as we were waiting for our next guest to arrive, Martin and I had a chance to talk about what we’re doing. We recorded a video of it to upload to our blogs because that’s the way we’re announcing it. On social media.

Martin also has posted about this move on MartinWaxman.com.

Martin has his first client meeting with us this Friday. Making a good week a great week.