The swearing in of Canada’s new government today marked a passing of the torch to a new generation. It also saw a huge value shift as traditional Liberal priorities such as International Development, Democratic Institutions, and Science were recognized as full Ministries. In a Cabinet that was remarkable as Canada’s first with gender parity – an equal number of men and women as Ministers.
And one of his first actions as Prime Minister? To reach out to Canada’s youth by participating in a Google Hangout with students from across Canada.
In his post-swearing-in statement, Prime Minister Trudeau said,
“We will shine more light on government to ensure it remains focused on the people it is meant to serve. Openness and transparency will be our constant companions, and we will work to restore Canadians’ trust in their government and in our democracy. We are committed to the highest ethical standards and applying the utmost care in the handling of public funds.”
Hopefully, this represents the way that the government will again welcome Canadians into their government.
It’s come and gone. And at the end, the new Prime Minister told the students who participated that, “I’m really glad that one of my first actions as prime minister is to reach out to grade school right across the country. Politics is never supposed to just be just a speech politicians give that everyone else listens to. It’s about dialogue and conversation.”
If you’re curious about what Justin Trudeau’s first hour as Prime Minister was like, watch the Hangout below.
Native advertising is an inevitable part of our future both as marketers and as consumers of media. Advertisers demand it for its promise of effectiveness and delivery of results. Publishers want it for its promise of revenue and a better reader experience. And consumers of media? Well we just want to get at the good stuff. The material that we came for. And if we think much about native advertising, we’re probably concerned about the threat to independence of editorial voice and our inability to know what to trust.
Native advertising is here to stay. So, we all should hope that it is done right. With transparency about the distinction between earned editorial content and paid content. With a presentation that enhances our content consumption experience. In a way that generates the revenue necessary to continue to fund the creation of content we will want to consume.
The New York Times has not been afraid to experiment with new ways of presentingdigital content and charging for it. And it continues to innovate. Soon, it will be reworking the way that it presents advertising on mobile devices.
In a well-documented article, AdAge interviewed several NYTimes execs about the new mobile advertising approach, dubbed “Moments.” These ads will be presented as “cards” with photos and videos spanning the full width of the mobile device, but leaving the previous and next articles partially appearing above and below the ads. According to the AdAge report, the ads will be customized to the seven moments in a given day that are most important to readers, as identified through a 12-month study conducted by the Times’ editorial product team.” This includes morning, mid-day and evening time periods.
The Moments advertising format and content will vary to match the way that editorial content is presented throughout the day. “For example,’ writes AdAge, “the early-morning ads will be largely text-based to align with the Times’ morning briefing, which is a text-heavy roundup of the day’s news and events. Conversely the evening version of these mobile moments ads will feature photos and videos to complement the Times’ evening briefing, which is a similar news roundup to the morning briefing but typically includes a dozen or more photos to make the reading experience more entertaining.”
This sounds like another big move forward by the Times. And if it works, it could show the way to the future for a lot of other publishers. Let’s hope that the Times does this right. Now just for itself. But also for readers as well as advertisers. And doing it right means transparency and clearly marking native advertising as paid-for content.
Yeplive joins the streaming video field. And it lets you shoot your video in landscape mode, unlike Meerkat and Persicope which serve up your videos in portrait mode. You can get the Yep Live app in the iOS and Play stores.
Google “began remotely installing audio-snooping code that was capable of listening to users.” The code supports Google’s hotword feature that enables voice commands. This is the kind of feature you need to be aware of. Remember what you enable on your device because always-on monitoring has become a “feature” of our lives.
In our main discussion this week, we turn our attention to the increasing role of algorithms and computer code not only to shape the distribution of news, but also to create content. Do you know when your news is generated by a person or generated by an algorithm? This is the type of development that strongly divides people. And it is a discussion that we’ll surely be having much more in the future.