Mitch Joel on your Personal Brand at Third Tuesday Toronto

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We have a special Third Tuesday Toronto on Feb. 23. It’s special because we’re holding it in conjunction with Personal Brand Camp – a project being undertaken by Michael Cayley for the Humber College social media students.

During the afternoon, the Humber students will meet with volunteer mentors to discuss the importance of their online personnas, the issues involved and how they can develop an online brand that will be consistent with the people they are.

Then, in the evening, Mitch Joel will be our featured speaker at Third Tuesday. Mitch has built a remarkable personal brand. He is well known and widely respected as a marketing thought leader. This year, he published Six Pixels of Separation, a handbook to digital marketing and social media.  He’s often referred to as “Canada’s Seth Godin.” That’s no small feat.

Mitch will offer us his perspective on the concept of personal brand. Does he build his brand consciously? Are there rules, implicit or explicit, that he applies in doing this? Is personal brand building something that we all should be engaged in? What advice would he offer to anyone concerned about the image they project online and in the real world.

Interested? Register online to attend Third Tuesday Toronto with Mitch Joel.

As always, I want to thank our Third Tuesday sponsors – CNW Group, Molson Coors Canada, Rogers Communications, Radian6 and Fairmont Hotels and Resorts. Their support make it possible to bring great speakers like Mitch, and others including Katie Paine, Julien Smith and Shel Israel not just to Toronto but also to Third Tuesdays in Ottawa, Montreal, Calgary and Vancouver. (Speaking of Vancouver, stay tuned for the announcement of a Third Tuesday Vancouver with Mitch Joel.)

Thank you to our sponsors – and thank you to our speakers.

Will you volunteer to mentor students about their online personal brand?

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When we participate in social media – whether posting or commenting – we are leaving digital footprints. And as people follow those footprints, they assemble a picture in their minds of the person who left those footprints – what we are interested in, our thoughts and opinions, the way we communicate and interact with other people. These factors and many more can be assembled to paint a portrait of each of us. In effect, they amount to our personal brand.

Michael Cayley, who teaches Social Media at Humber College, is organizing a Personal Brand Camp in Toronto on Feb. 23. Through a series of rotating round tables, attendees will have the opportunity to talk about the issues surrounding the care and feeding of their online personal brands with Mentors drawn from Toronto’s social media community.

Michael is looking for 20 Mentors who will lead roundtable discussions with the participants. The best Mentor is someone who is active online and has developed an online presence that is positive and well-regarded. You may be young. You may be old. But whichever, you’ve created a positive halo around yourself.

If you’d be interested in volunteering to be a Mentor at Personal Brand Camp, please contact @michaelcayley on Twitter.