Effective communications consulting must be based on relationships of trust between the client and the consultant. And these relationships can begin in a variety of places. What is common to them all is that a personal connection is made.

In his Canadian Entrepreneur blog, Rick Spence points to a story in Canadian Business offering tips on how to break the ice and have meaningful contact with business prospects in even the most casual encounters.

Good advice for anyone who understands the importance of building a network of contacts. (And that should include every communications consultant, from the most senior to the most junior.)