Georgia Sapounas on Canada’s Digital Olympics Strategy

Georgia Sapounas, the Canadian Olympic Committee‘s (COC) Digital Media Director, came to Third Tuesday Toronto last night to talk about the COC’s social media program for the Sochi Winter Olympic Games. And like the participants at Third Tuesday Ottawa the previous night, the Toronto attendees posted their observations and thoughts on Twitter. Here are the highlights of the Twitter stream that was posted to the Third Tuesday Toronto #3tYYZ hashtag.

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Georgia Sapounas sees Social Media on the Olympic Road to Sochi

The Canadian Olympic Committee’s Digital Manager, Georgia Sapounas, traveled to Ottawa yesterday to provide the Third Tuesday Ottawa participants with a glimpse into the Canadian Olympic Committee’s plans to use social media during the Sochi Winter Olympic Games. And as always, the Third Tuesday participants tweeted extensively about what they were hearing and thinking. I’ve captured some of the highlights from the #3tYOW Twitter stream.


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Where has “honor in public service” gone?

I started my working career as an aide to politicians. I was proud to be involved in politics and government because I believed that I could make a positive difference.

It’s been a week like few others north of the border in Canada. Thanks to Rob Ford, we’ve garnered an unwelcome share of both national and international media attention. And that’s produced some remarkable moments. And all of them have been passed along through social media.

1. Vulgar Rob Ford

The raw video. Really raw video. You won’t believe the language he uses.

2. CBC’s National coverage of the day

Leading the nightly newscast.
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LastPass 3.0: Ensure your passwords are secure

With LastPass 3.0, there’s no excuse for your passwords not to be secure

I’m a big fan of LastPass, the online password manager. I use it to generate and securely store unique passwords for all my online sites and applications. And I can do this from the device of my choice. LastPass offers apps for iOS, Android and the desktop Chrome Browser.

Now, with the release this week of LastPass 3.0, a great tool has become even better. There’s simply no excuse for your passwords not to be secure.

Generate Secure Passwords

LastPass doesn’t just provide me with safe storage for my passwords. It also generates secure passwords for me.

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The password generator enables me to set the complexity of my passswords – specifying length and the type of characters to be used. And once I’ve generated and applied them, it saves them to my vault. All in one easy operation.

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Google Helpouts: Bring an expert to your desk, kitchen, couch, wherever

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Can you remember how you obtained answers to questions in the pre-Internet world? You could travel to the local library to find a reference book. Or more likely, you turned to a person you knew and whom you thought might have the information. You would phone them or visit them or if you were lucky find them sitting in the same room as you. Knowledge was transferred person to person.

The Internet placed trust in search engines over people

Then the Internet age dawned and with it search engines. Search engines gave us the ability to find information, answers to questions and solutions to problems as quickly as we could enter a search term into a browser. And when we did, a set of search results would be delivered to our browser. Choose the result we liked or trusted most, and we had our answer.

Information became instantly accessible. But it also became disconnected from the the human source we trusted. In effect, we transferred our trust to the search engine and its algorithm.

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Mathew Ingram on journalism: The only constant is change

We live in the age of wisdom, the age of foolishness. The spring of hope, the winter of despair.

“The only constant is change and the rate of change is increasing all the time.” 

Mathew Ingram shared his insightful perspective on the current state of journalism when he spoke at Third Tuesday Toronto #3TYYZ.

I captured Mathew’s complete presentation on video. Here are some of the highlights (and the time in the video at which you can find them):

Advertising revenues have decreased by over 40 billion dollars in a few years. The loss of revenue forces news media to change or die. (1:03)

Paywalls may slow the decline for traditional media, but they also stunt growth. Even at the New York Times, with its unique positioning, online subscription revenues are not keeping pace with the decline in advertising revenue. (1:55)

Paywalls are a “sandbag strategy”. They stem the flow in the short term, but they don’t solve the real problem. (2:55)

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Mathew Ingram talks digital journalism: It is the best of times and the worst of times.

If it’s Tuesday, we must be in Toronto. After a great Third Tuesday Ottawa on Monday night, Mathew Ingram flew to Toronto to speak to the Third Tuesday Toronto community.

Yesterday, I captured the highlights of the Twitter steam about Mathew’s Ottawa presentation. Today, I’ve captured a selection of Tweets from the #3TYYZ twitter stream to provide an overview of Mathew’s subject matter and people’s take on it.

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Mathew Ingram on journalism today: Change. Change. And more change.

Mathew Ingram spoke at Third Tuesday Ottawa #3TYOW last night. And judging from the quantity and quality of questions as well as the number of people who stayed behind to meet and talk with him, he was a great hit. And for those who are wondering what he is talking about, I’ve grabbed a selection from the Twitter stream from last night’s session. Enjoy.

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Inside PR is covering Mesh Marketing

Mesh

Mesh Marketing, Nov. 7

Since 2006, the Mesh and Mesh Marketing conferences have brought together Toronto’s digital and marketing communities. This year’s edition of Mesh Marketing has been scheduled for November 7 in Toronto. And I’m really pleased that the Inside PR podcast has partnered with Mesh Marketing this year. That will give Martin Waxman and me a chance to cover the conference. (Gini Dietrich couldn’t make it to Toronto from Chicago. So Martin and I will do this as a two hander.)  We hope to interview speakers and attendees, providing coverage both before and after the conference.

We’re starting out with an interview with closing keynote speaker Jay Baer. You can listen to the full interview on Inside PR episode 349.

Once again, Mark Evans and his Mesh Marketing team have assembled a line up of speakers, including keynoters Jay Baer and Peep Laja, and Randy FrischApril Dunford, Karen SchulmanDupuis, Danny Brown, and Sam Fiorella. Check out the details on the speakers and schedule and then register online to attend.

And if you see me there, please say hi.