Social Mediators 4 – Social Media in Government and Automated Sentiment Analysis

In this week’s episode of Social Mediators, Terry Fallis, Dave Fleet and I talk about government and social media as well as the measurement of sentiment in social media.

Terry suggests that government departments seem to be lagging government agencies, with their narrower focus and specific mandates. Government has found it difficult to leave shed the command and control approach to management. And this holds them back from engaging in the give and take of social media. Dave offers, “Social media is really built on trust and that’s something that is lacking in government.” Terry adds, “Government often moves in geological time and it’s hard to move into social media in that environment.”

We also talk about machine measurement of sentiment in social media. Dave feels that the tools aren’t up to scratch. He offers props to the approach taken by Radian6, who offer automated sentiment measurement, but counsel that it’s just a starting point and that most organizations will want to add a layer of human review to any critical analyses.

We conclude the episode with the idea of running a comparative test of the automated sentiment solutions offered by Radian6 and Sysomos.

Organizations and people mentioned in this episode:

The Office of the Privacy Commissioner

The Ombudsman of Ontario

Parks Canada

Genome Alberta and Mike Spears

Nick Charney

Ralph Mercer

Advanced Learning Institute‘s Conference on Social Media in Government

Radian6

Sysomos

  • Hi and thanks for the mention! I agree with your statement above, while automated sentiment is certainly a great thing, a human touch still adds a lot.

    Cheers!

    Katie Morse
    @misskatiemo | Radian6