Creating a positive culture and a winning team

I’m a big fan of David Maister’s approach to creating a successful professional services company. Effective leadership is an essential ingredient to his approach.

Real leadership is earned, not bestowed as an byproduct of one’s position in an organization. Many managers have discovered that the technical skills that have propelled them into management are not the skills they need to be successful as leaders.  People vote with their feet every day, especially in an organization that is staffed by knowledge workers with highly valuable expertise and skills. If these people don’t have confidence in the leadership of the company they work at, if they don’t trust them or like them, they can easily take their talent elsewhere.

That’s why today is a happy day for me. Today I was able to recognize one of those true leaders people choose to follow, who inspires loyalty and encourages people to excel.

As I try to walk the talk myself, I thought I’d share with you the email that I sent out earlier today announcing the promotion of one of my colleagues, Keelan Green. I hope that it conveys the right signals to the people with whom I work about what is important and what is valued in our organization.

You’ve probably noticed that the Ottawa office has been on a real roll during the past year. We’ve added some great new consultants (you know who you are!!!), done great work for clients who not only continued to place their trust in us but also provided positive referrals to other clients, and won additional business through straight-ahead competitions. Equally important, the sound of laughter and the sight of smiles is a regular part of the work day.

Every person working in Ottawa has made a real contribution to this success. And I thank you for this.

Today, I want to recognize the particular contribution of Keelan Green. Keelan has been our leader in many ways for the past two years. He leads us literally in being the first person in the office most days. He leads us in showing how to use our work time effectively to get results for clients. As a colleague, I know that Keelan can always be counted on to pitch in when I or someone else needs help. And when the chips are down, he won’t give up until we’ve achieved what we set out to do.

Keelan can also be counted on to show us how to maintain a good balance in our lives (because it’s not only about work.) He taught us that summer Thursdays are for golf. And beware the person who tries to cut into that time!

But most important, we know that Keelan always cares. He cares about our company, the people who work here and making sure that together we are successful. Because if we are successful we can all realize our dreams.

So, I am absolutely delighted to recognize Keelan’s achievements and place in our company by promoting him to General Manager of our Ottawa office. (sound of applause, whistling, foot stomping)

This is not an end, but the beginning of an even more exciting year that lies ahead. In the coming days, Keelan will be working with both the Thornley Fallis Communications and 76design teams to lay out plans to continue to excel in each of our practice areas while also exploring the potential synergies that can be realized by combining our different areas of expertise. I know that he’ll be talking to each of us about the opportunities for us individually to grow and contribute to our collective success.

Congratulations Keelan! It’s your time.

* Thanks to Hugh McLeod for the great drawing. Always a source of inspiration.

Canadian Council of Public Relations Firms launches its Blog

Canadian Council of Public Relations Firms

Are you interested in knowing more about the public relations consulting industry in Canada? Then you will want to subscribe to a new blog launched by the recently formed Canadian Council of Public Relations Firms (CCPRF).

The CCPRF is the organization that represents public relations consulting firms in Canada. Its membership is restricted to the principals of the firms. So, it will be worth watching this blog to see if it develops as a place where the senior officers of its members talk about important issues facing the industry.

Disclosure: If you’ve wondered why I haven’t posted on ProPR for the past several days and if you noticed the name on the first post on the CCPRF blog …. Thornley Fallis is a member of the CCPRF and I spent my spare time the last few days finalizing the CCPRF blog and getting it up and operating. So, I’m hopeful that this new blog will in fact flourish.

Cohn & Wolfe acquires Courtney Rainey

Passing the Torch

News today that independent PR firm, Courtney Rainey, has been acquired by Cohn & Wolfe. Cohn & Wolfe operates in Canada as the conflict agency of National PR. (In a separate transaction several years back, Burson Marstellar acquired 20% of National.)

Courtney Rainey has been headed up by founder Susanne Courtney and Sharon Rainey. They will join Cohn and Wolfe as Senior Vice Presidents.
Both Courtney and Rainey have played an active role in founding and shaping the Canadian Council of Public Relations Firms. Their energy and dedication will be missed by the other members of the CCPRF.

* Thanks to Julie Rusciolelli for the tip to this move.

The full text of the release announcing the acquisition follows:

TORONTO, Ontario – January 16, 2007 – Cohn & Wolfe | Canada announced today the acquisition of Courtney Rainey Group Inc. and the integration of its 13 employees with the 55 employees of Cohn & Wolfe’s Toronto office.

The new organization will offer clients of both firms access to an enhanced team of public relations professionals and to a broader array of communications services. It will operate under the Cohn & Wolfe name, leveraging the brand’s strong reputation for creativity and communications excellence as well as its international network of offices.

The merged firm’s clients include leading corporations from the corporate, financial, healthcare, technology and consumer products sectors.

Founded as Courtney Public Relations Inc. in 1999 by Susanne Courtney, the firm became Courtney Rainey Group in 2002, one year after Sharon Rainey joined as partner.

“Courtney Rainey is a great addition to our team,” said Carol Panasiuk, executive vice president and general manager of Cohn & Wolfe’s Toronto office. “It’s a like-minded firm that over the past seven years has established a strong and loyal client base, and delivered results-driven programs and flawless execution for both Canadian and U.S. organizations.”

“Our common commitment to senior, hands-on counsel, in-depth sectoral expertise, creativity and cultural fit is what makes this such a great move for both firms,” said Susanne Courtney. “Our team is looking forward to integrating with a more fully resourced organization and our clients will benefit from an enhanced offering, including the same high quality service Courtney Rainey Group has always delivered.”

The move will see Susanne Courtney and Sharon Rainey become senior vice-presidents of Cohn & Wolfe and members of the management team led by Ms. Panasiuk.
In October 2006, Cohn & Wolfe | Canada acquired Extend Communications in Calgary which now operates under the name Cohn & Wolfe | Calgary. With the acquisition of Courtney Rainey, Cohn & Wolfe | Canada now has 85 employees in its Toronto, Montreal and Calgary offices. It is wholly-owned by RES PUBLICA Consulting Group, which is also the, parent company of NATIONAL Public Relations. Cohn &Wolfe | Canada is an affiliate of Cohn & Wolfe Worldwide, a leading international firm with 12 offices around the globe, providing business results and marketing communications solutions to clients in a wide range of business sectors.

We're looking for senior people to join our team

Thornley FallisA short plug for Thornley Fallis: We’re searching for senior people in our Toronto office.

December was a great month for our health care team. They retained a major account and won an assignment from another new client. But this means more work for us now. So, we are looking for a senior communicator who can help us to deliver outstanding work for these clients.

Michael O’Connor Clarke also is searching for an Account Director who will help us to continue to grow during the coming year. Account Directors are our top tier practitioners. So, this is a great opportunity for someone who has already demonstrated success and now wants to take a leadership position with a growing consulting firm.

If you know of someone who might be interested in either of these positions, please ask them to look at the job descriptions on our website. We’ll work hard to make this a smart career move for the right person.

When retaining an assignment can be a portent of eventual failure

It’s the end of the year and our company is renewing our relationships with clients for the coming year. As we do this, I realize that one of the most worrisome things for me to hear from an account manager is, “Things are really great. The client has signed up for all the same programs in the coming year as they had last year.”

Lambs to the slaughterAt first blush, this may sound like success, like a strong and healthy client relationship that has been extended for another year. But, when I hear this, the question I ask myself is, “Why are we dong the same thing as we did last year? Can’t we improve on last year’s program? Did we learn from last year and increase our knowledge, skills and value?”

And that’s the problem. If we retain clients to repeat programs, that’s a warning that we may not be advancing our own skills and knowledge or bringing the most creative, effective approach to our client’s challenges. And if that’s the case, it’s just a matter of time until the client starts to feel that our relationship is growing stale and begins to contemplate looking for fresh advice.

How do you keep relationships fresh and build on your past successes to do new and innovative things? Do you have practices, disciplines or exercises that you use to help you do this?

Five Questions to ask PR Firms Before You Hire Them

Sealing the dealThe success of the relationship between a client and a public relations firm can be predetermined by the expectations they establish at the outset. Having realistic and achievable expectations is an essential building block of strong relationships.

In this week’s Inside PR podcast, Terry Fallis and David Jones suggest five questions that a prospective client should ask a PR firm in order to determine if their fit is right. These five questions are:

  1. Who will be on the account team and who will be the day to day account manager?
  2. Where will my account rank in magnitude of billings among all your clients? Will my account be a small, medium or large account for your firm?
  3. Do you invest in your client relationships and how do you do this?
  4. What is the turnover rate among your consulting team? How stable is your team?
  5. What are your billing policies and your ethics policies?

Terry’s and David’s excellent discussion of this topic can be found in Inside PR #37. Worthwhile listening for both public relations consultants and prospective clients of PR firms.

A session I'd like to see at Mesh 07 – Social media, Corporate Brand and Personal Brand: The Employer's Dilemma

Mesh 06 was a seminal event for Canada’s social media community. Happily, Mark, Mathew, Mike, Rob and Stuart, have decided that one good event deserves another. And that means there will be a Mesh 2007.

Mesh ConferenceHere’s one session I hope the organizers include in this year’s program: “Social media, Corporate Brand and Personal Brand: The Employer’s Dilemma.”

In the past year, we have seen several prominent bloggers and podcasters leave their old companies for newer pastures. Some examples: PR uber blogger Steve Rubel left CooperKatz to join Edelman. Podtech made Microsoft’s prize blogger Robert Scoble an offer he didn’t want to refuse. Blogging reporter Mark Evans decamped the National Post for the excitement of new media startup, b5media. And close to (my) home, Fleishman Hillard recruited David Jones from my company, Thornley Fallis.

In each case, these bloggers had been encouraged (or permitted, in Mark’s case) to blog by their original employers. In each case, they built up their own personal brand. And in each case, their personal brand and their employer’s brand were closely linked.

Then they left. And their now former employers were challenged by this departure. What did it say about the company that they had chosen to leave? What did it do to the company’s brand? Did it diminish it? How did each company react?

I think a discussion on this topic could yield some valuable insight into how employers should approach the challenge of encouraging blogging employees while recognizing that their success makes it more likely that they will be more mobile than other employees. What attitude should they take to employee bloggers? Can companies develop enduring brand equity through the activities of these bloggers or will their equity and good will depart with them? Do traditional approaches to Intellectual Property apply or do we need a new set of rules?

I hear these questions from many of the business executives who discuss blogging with me. I think that a good panel of employers and bloggers who have already experienced this social media effect would provide insight that others can apply in future.

What do you think? Would you attend a session like this? How about panelists? Who would you like to hear discussing this topic?

Michael lets the cat out of the bag…

Michael O'Connor ClarkeMichael O’Connor Clarke has posted on his blog that he will be joining Thornley Fallis tomorrow.

Whoopee!

We’ve been sitting on this news for several weeks as Michael worked his way through the process of obtaining his Canadian work permit. But now he’s official and it’s official.

Michael, we’re really looking forward to seeing you walk through the door tomorrow morning. And I’m sure that you’ll be greeted by a set of thousand watt smiles. Now, let’s have lots of fun with this social media thing!

CPRS speaks out on Canadian Government procurement practices

Marketing Magazine reports that a task force of the Canadian Public Relations Society has made representations to Canada’s Minister of Public Works and Government Services, Michel Fortier.

According to Marketing, “the PR industry is seeking a transparent and fair process in the selection of PR firms and an end to a bidding system in which ‘you’ve got to reinvent the wheel every time there’s an RFP.'”

CPRSI am a member of the Task Force. And I believe that the issues discussed are of importance to all practitioners. All members of the community, not only the members of the task force, should have an opportunity to consider and discuss these issues. So, to that end, I’m making the full Task Force report available for downloading. I invite anyone interested in this topic to download the complete CPRS Task Force Submission.

Read it. Think about it. And tell me what you think about the issues it raises.

Small Business and Bankers – Relationships that count.

On re-reading my previous post regarding the economic briefing with the RBC’s Chief Economist, I realized that it pointed to an important issue for anyone who owns or manages a public relations business – or any small business for that matter. The relationship we have with our bankers.

Talking to other entrepreneurs over the years, the treatment of small businesses by banks has been one of the most frequently raised sore points. Complaints I have heard most often include: “They’re never there when I really need them. But they always want to lend me money when I don’t need it.” “They want so much security that it makes it impossible for me borrow money for growth.” And even “They don’t seem interested in my business.”

RBC Head OfficeHappily for me, I have had a very different experience with my bank. I’ve had an 11 year banking relationship with RBC. Even more remarkable, RBC has assigned the same account manager, Bill Helmer, to my account for that entire time. Over the years, he has been a source of advice and support. Bill has suggested ways that the bank could help me with my growth plans (yes, the money is offered when I don’t “need” it, but isn’t the art of management all about staying out of a situation in which you “need” financing.) And from time to time, he has reined me in, counseling that my ambitions might be ahead of my reach or that I needed to focus on fundamentals in order to have a solid foundation for those plans. He has invited me to events such as the economic briefing and networking events. And he has talked positively about my business to many of his own contacts.

In a very real sense, Bill Helmer has been a valued partner in guiding Thornley Fallis to business success.

I wonder if my experience is common. Or have the entrepreneurs who’ve told me about their unhappiness with their bankers been the norm?

I’d be interested in hearing about the experiences of other entrepreneurs and small business owners. What do you think? Is my experience typical?