Join a live recording of Inside PR at Podcamp Toronto 2011

If you’re in Toronto next Saturday, February 26, we’d love it if you could join us at Podcamp Toronto 2011 for a live production of Inside PR. We’ll be recording during the first session after lunch. And Terry Fallis and David Jones, the original hosts of Inside PR, will be joining us for this special session. So, do come out and be part of a live recording of Inside PR.

Inside PR: The G20 Summit aftermath and Kenneth Cole = #Crass

It’s the week after the snowstorm – and Inside PR is digging out from under the snowbanks – or at least Gini Dietrich is.

Lots to talk about this week

Last week, I chaired a conference on Social Media for Government, organized by the Advanced Learning Institute. This conference was bookended by a pair of extraordinary presentations by Linda Williamson and Elena Yunusov from the Office of the Ombudsman of Ontario andScott Mills from Toronto Police Services that dealt with the demonstrations and conduct of the police during last summer’s G20 Summit in Toronto. Both the Ombudsman and Toronto Police Services use social media – and both were remarkably candid about their experience and the lessons they learned. All in all, two extraordinary presentations.

Gini takes us through the Kenneth Cole #Cairo fiasco on Twitter. Gini reminds us that companies trying to raise their profile through stunts should remember that all PR is not good PR. Martin draws on his background in comedy to point out that gallows humour is a tough thing to pull off. I suggest that hashtag for Kenneth Cole’s tweeting should have been #Crass.

And to close out the show, Martin talks about Twitter’s appearance in a recent episode of Gray’s Anatomy. Martin, is Gray’s Anatomy still on the air?

As always, thanks to Yasmine Kashefi for producing Inside PR.

Join us at Podcamp Toronto

We’ve scheduled a live Inside PR recording on February 26 at Podcamp Toronto. If you’re planning to attend Podcamp, please join us to take part in the live recording.

Let us know what you think

Let us know what you think. Leave a comment below or send an email or an audio comment to [email protected], join the Inside PR Facebook group, or message us @inside_pr on Twitter. Or connect withMartin WaxmanJoe Thornley, and Gini Dietrich on Twitter.

Inside PR: Do you trust LinkedIn recommendations?

On this week’s Inside PR podcast, Martin Waxman, Gini Dietrich and I talk about a question raised by FIR‘s Shel Holtz: should we trust recommendations of a person that are posted on LinkedIn?

Listen to this week’s podcast to hear our take on this question.

What do you think about this issue? Leave a comment below or send us an email or an audio comment to [email protected], join the Inside PR Facebook group, leave us a comment here, or message us @inside_pr on Twitter. Or connect with Martin Waxman, Gini Dietrich, and me on Twitter.

Inside PR tackles questions to ask before accepting a controversial client

In this week’s episode of Inside PR, Martin Waxman, Gini Dietrich and I discuss how each of our companies deals with the question of whether we should take on a controversial client. And we don’t all agree.

Listen to the episode to hear us discuss this issue from several perspectives.

And tell us what approach you take at your company? Do you believe that all clients deserve public relations representation? How do you decide whether to accept a client or decline the business?

Inside PR: Do you provide references?

In this week’s episode of Inside PR, Gini Dietrich, Martin Waxman and I discuss how we, as employers, tackle the challenge of providing references for former employees.

It seems to me that this is one of those areas in which legal liability forces us into a situation in which we are constrained in what we can do. That leads to conflicting impulses and emotions. We want to do the right thing. But are we allowed to?

Listen to this week’s episode to hear Martin, Gini and I discuss how we try to deal with this struggle. None of us claims to have the right answer, but we all think it’s something that we must come to grips with.

Would you?

If you are an employer, do you provide references for past employees? If you do, what practices and standards do you apply to ensure that you are fair and consistent? When you are hiring, do you rely on references?

If you are an employee, do you expect your employee to provide a reference for you?

Inside PR: Talking about Quora and viral videos

This week on Inside PRMartin WaxmanGini Dietrich and I discuss viral videos and Quora, the question and answer website. The viral video discussion begins at minute 2:55 and the Quora discussion at minute 11:34.

I hope you enjoy this episode.

And please join the conversation with us. Leave a comment on this post. Even better, send an audio comment to [email protected]. We’d love to include your audio clip in the next podcast.

Big thanks to our producer, Yasmine Kashefi.

Do you become more verbose when your thinking isn't clear?

Do you become more verbose when your thinking isn’t clear? I know I do. The less certain I am about what I want to say, the more words I will use. In effect, I think out loud.

This is not something I’m proud of. I know it makes others cringe and run as fast as they can out of my hearing. And I try to edit myself. I tell myself, “Silence is my friend.”

Do you want an example of what I mean? Then listen to this week’s Inside PR. Not my best episode. Clearly, Gini Dietrich and Martin Waxman are good people. Otherwise, I’m sure they would have said, “Joe, shut the heck up.”

How about you? Do you ever feel that you share this problem? Thinking out loud, but not necessarily getting to the point?

Inside PR Podcast: I want content that's relevant to me. How about you?

I’m a big fan of podcasts. I listen to them in the car, at home, while I’m on the treadmill and on the subway. Thanks to podcasting, I can listen to my favorite programs when and where it’s convenient for me. But what’ s even better about podcasts is that I can find content that focuses on my interests. And my interests are much narrower than the general public’ s interests. This isn’t broadcasting. It’s content for me and my community.

Each week, Martin Waxman, Gini Dietrich and I record the Inside PR podcast. We talk about things that interest us as communications professionals who are also exploring the changes that social software and social networking have made possible in the ways that people find one another, form relationships and interact. We try to talk about what’ s really going on, not just what happened. So we look for the truths and trends that underlie the communications and technology developments of the week.

It’ s fun for us to share our thoughts. But it’ s even better when you tell us what you think. So, please do give us your ideas for what we should talk about on inside PR. You can reach us on our Inside PR podcast Facebook Group, by leaving a comment on the Inside PR blog, or by tweeting to @inside_PR.

Don’ t be a stranger. Don’ t be shy. Let us know what matters to you and what you would like Inside PR to talk about.

And because seeing is better than reading, here’s my video invitation to participate in setting the agenda for Inside PR.

Inside PR 225: A new Inside PR Podcast Facebook Group

This week in Inside PR, Martin Waxman and I talk about the changing media landscape. This follows on recent changes to both the digital and traditional paper versions of the New York Times, Globe and Mail and Toronto Star.

We also have an audio comment on the power of Twitter to connect communities of interest from Jody Koehler, founder of Coopr PR in the Netherlands.

Also, if you haven’t seen it yet, check out the video of Jeff Jarvis‘ presentation in Frankfurt about creating publics. There’s a lot to think about in what Jeff is suggesting.

You can listen to the complete podcast by clicking on the player here.

What do you think?

Finally, please remember that we produce this podcast as a way of connecting with out community of interest. You can reach us many ways – through a comment on this post or on the Inside PR blog, by leaving a video comment on our new Inside PR Podcast Facebook Group or by tweeting to @Inside_PR. We’d love to hear from you.

If you want conversation, go where the people are.

When I started the ProPR blog in 2005, the social media conversation was focused on blog posts, links, trackbacks and comments on those blogs.

But that changed with the introduction of Twitter and Facebook. Twitter gave us drop-dead simple posting and conversation. Facebook is hard-wired to connect with friends and signal affinity. Simple publishing platforms that everyone could use. And with simplicity came numbers. And with numbers came conversation.

As people flocked to these new publishing platforms, the conversation followed them. And I noticed a decreased in comments on But that didn’t mean that I noticed a decrease in the conversations I was involved in. In fact, I continued to find new people I’d follow and engage in conversation with them. But that now happened primarily on Twitter.

Over time, Twitter became my preferred social space. It seemed to be THE place where I found people sharing interesting links to long form content – a discovery engine driven by the people with whom I share interests. I began to follow people and others who shared my interests followed me. And as we did this, we shared content and replied to one another’s posts. All in 140 characters or less. On any device – desktop, laptop, tablet or mobile.

So, I followed my community from blogging to Twitter. And I’ve learned a lot from the conversation.

But one place I did not follow the conversation to is Facebook. I was an early adopter of Facebook and approached it as a place to connect with family and close friends. It was the place that I’d publish things that I only wanted to share with a small, close group of friends. And generally speaking, the content I found on Facebook reflected that – people sharing small gestures and information of personal import. What I rarely found on Facebook was the kind of thoughtful, deep dive content into specific topics. For that I still need to turn to blogs. Basically, people who invest a lot of effort into thinking through issues and writing about them prefer to post to places that they own and control, not to a platform that has an evolving business model and shifting policies regarding privacy, advertisement and the organization of content.

But … it’s foolish to ignore any place where more than 500 million people gather. And the revision of the Groups feature on Facebook has caused me to take another look at how I might make better use of Facebook.

As I said, Facebook is hard wired for connecting with friends and causes and signalling affinity for them. And there is a huge amount of conversation on Facebook.

So, I’m going to see whether Facebook Groups will provide a better vehicle for conversations around two communities that I belong to. I’ve set up a Inside PR Podcast Facebook Group and a  Third Tuesday Facebook Group. For the next two months,  I’ll make an effort to cross post information to these two groups and to participate in any conversations that develop there. At the end of those two months I’ll report back on what has happened and how they each compare to the other places that I use –, the Inside PR podcast site, the Third Tuesday Meetup sites, my @thornley Twitter feed and the @Inside PR Twitter feed.

Already, I’ve realized one immediate benefit of Facebook. It makes creating and posting video comments dumb simple. I’ve posted an introductory video on the Inside PR Podcast group.

It’s not great quality. I created it on the spur of the moment using my iPod Touch. And that’s the first benefit of the new Facebook Group feature I’ve discovered. It makes posting and responding to video comments as easy as writing a test comment.

I’ll be interested to see whether the conversation flourishes in these places. I hope you’ll join me there.