Using Facebook and Twitter in your social media strategy

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Mike Spear, Director of Communications at Genome Canada is a blogger and frequent Tweeter. At the ALI Social Media for Government conference, he shared his perspective on incorporating a range of tools in your organization’s social media strategy.

I’ve used CoverItLive to capture the highlights of the Twitter stream from the conference participants who tagged their posts #ALI. You can review these highights below.

Mike Spear at Social Media for Government Conference

UPDATE: Once again, I’ve been frustrated by Twitter as a single point of failure. Twitter Search has failed to update search for more than two hours. So, CoverItLive can’t poll any tweets about this session. Sorry.

Strategy before tactics

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Theresa Woolridge and Amy Jarrette of Public Safety Canada led off the presentations at day two of the ALI Social Media for Government conference in Ottawa. Their topic: Strategy before tactics – The importance of creating a social media marketing plan to ensure delivery of your social media objectives.

I’ve used CoverItLive to capture the highlights of the Twitter stream from the conference participants who tagged their posts #ALI. You can review these highights below.

Theresa Woolridge and Amy Jarrette of Public Safety Canada

UPDATE: Here’s an illustration of the peril of relying on a single point of failure. Twitter Search went down just prior to the beginning of this session. So, there was no flow of tweets to feed CoverItLive. Drats.

Social Media for Government Conference

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I’m at the second day of the ALI Social Media for Government conference in Ottawa. I’ll be covering each of the sessions by tweeting myself and also by capturing the highlights of the Twitter stream from the conference.

If you’re interested in following the Twitter stream, search for hashtag #ALI. Or check here during the day and I’ll have live posts using CoverItLive to capture and provide you with the best of the what the conference presenters and attendees are saying.

Department of Foreign Affairs and International Trade: Social Media Case study

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Chantal Wolfe and Jennifer Savage spoke at the ALI Social Media for Government conference about how Canada’s Department of Foreign Affairs and International Trade is using social media to increase organizational knowledge and collaboration across a geographically dispersed organization.

I’ve captured the highlights of their presentation from the Twitter stream that used the hashtag #ALI. You can view the discussion on the CoverItLive box below.

DFAIT presentation at the ALI Social Media for Government conference

Jean-Simon Marquis: Using Online Communities of Practice for knowledge sharing and collaboration

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Jean-Simon Marquis from the Canada School of Public Service led off the afternoon program of the first day of the ALI Social Media for Government conference. His topic: How to use online communities of practice to leverage your organization’s knowledge sharing, efficiency and collaboration efforts.

I’ve captured the highlights of his presentation from the Twitter stream that used the hashtag #ALI. You can view the discussion on the CoverItLive box below.

Jean-Simon Marquis at ALI Social Media for Government conference

Ralph Mercer: How to get your social media project off the ground

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Ralph Mercer works at the Canadian Forces Aerospace Warfare Center. And he’s a big believer that even the most security-conscious organization can take advantage of social social software to support more effective collaboration among employees. He brought this perspective to the ALI conference on Social Media for Government, speaking on the topic.

I’m capturing the highlights of Ralph’s presentation via the stream of Twitter posts using the #ALI hashtag. You can follow along by playing the CoverItLive presentation published below.

Ralph Mercer at the ALI Social Media for Government Conference

Nick Charney: How to engage your employees with social media before you engage the public

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Nick Charney, the author of the cpsrenewal.ca blog, is the second speaker at the ALI Conference on Social Media in Government. He’s tackling the topic: Putting the Social in Social Media – How to engage your employees before you engage the public to drive innovation and increase productivity.

I’m covering the highlights of Nick’s presentation by drawing on the the Tweet stream for the #ALI hashtag during his presentation.

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Social Media for Government: Colin McKay on Finding Your Voice Online

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I’m chairing the ALI conference on Social Media for Government in Ottawa today. I’ll be encouraging people to share what strikes them as interesting and to discuss it on Twitter. And I’ll be republishing highlights of the Twitter flow here on ProPR in half day postings.

So, if you’re interested in following the conference or discussing it, follow the #ALI hashtag on Twitter or come back here to see what has been said.

The first speaker is @canuckflack Colin McKay, the driving force behind social media for the Office of the Privacy Commissioner.

Social Media for Government Day 1 Morning

How to follow this week's Third Tuesday Twitterville Canadian book launch events

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This evening, we’re having the first of this week’s Third Tuesday Twitterville Canadian book launch events.In the next five days, Shel Israel will be talking about Twitter, meeting members of the Third Tuesday community and signing copies of his book in Montreal, Ottawa, Toronto, Calgary and Vancouver.

You can follow this week’s events in several places:

On Twitter, we’ll be using the hashtags #3MTT for Third Tuesday Montreal, #TTT for Third Tuesday Toronto, #TTO for Third Tuesday Ottawa, #CTT for Third Tuesday Calgary, and #3TYVR for Third Tuesday Vancouver.

On Global Neighbourhoods and @shelisrael. I’m sure he’ll be posting about what he sees and hears in Canada.

On ProPR: I’ll keep a running picture, video and text diary of the events and Shel’s activities in Canada. Look for posts with this material. Also, I’ll post links to other blogs that cover Third Tuesday.

On FriendFeed: We have the Third Tuesday Group. Feel free to join the conversation there.

On Delicious: I’ll tag interesting articles delicious.com/thornley/Twitterville.

If there are other places or worthwhile articles, please let me know by leaving a comment on the bottom of this post.

Shel-Israel-Twitterville-ph

Entering Twitterville

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twittervillecover-090811It’s Sunday morning and I’m heading to Montreal to meet Shel Israel for the first of the Third Tuesday Twitterville Canadian book launch events. In the next week, we’ll be holding Third Tuesdays in Montreal, Toronto, Ottawa, Calgary and Vancouver.

Where to find Third Tuesday

You can get information on the Third Tuesday Shel Israel Twitterville event closest to you by following one of these links:

It takes a community

There are many people who should be thanked for making this week possible: Michelle Sullivan, Adele McAlear, Doug Lacombe, Andrew McIntyre, Monica Hamburg, Tanya Davis, Kirsty MacRae, Sarah Laister, LeeEllen Carroll and Mike Edgell. (If I’ve miss anyone, I apologize. Please let me know and I’ll add your name to the list.)

IThird Tuesday also want to thank our sponsors. Their contributions are making it possible for us to bring Shel to Third Tuesdays across the country. Given the size of our country and the cost of transportation, this would not be possible without their support. So, I hope that you will join me in thanking our sponsors, CNW Group, MolsonCoors Canada, Rogers Communications, Fairmont Hotels and Resorts and Radian6.

Thank you all for your support. You make good things happen for our community.