IÂ conducted a practical social media workshop for Alberta Education yesterday. The participants were good natured enough to allow me to show them how to use twitpic.
Thank you Alberta Education. The weather may have been cold. But your welcome more than made up for it. 🙂
I came across Typealyzer on Susan Shaw’s Every day art – Art every day blog.
I`m not sure how Typealyzer works. There`s really no documentation provided. However, when I submit ProPR`s URL, this is the profile info that it returns.
“Since they are not very good at seeing and understanding the needs and other people, they might come across as arrogant, impatient and insensitive to people that need some time to understand what they are talking about.”
What the heck. Has Typealizer been following me around every day?
It’s a reminder that I need to develop my “Spidey sense” to be more aware of the impact I have on the people around me.
Give to get backI try to give back to the communications industry by offering to speak at meetups, barcamps, schools, industry conferences and other gatherings that want me. Usually, I’ll speak about about social media, sharing what I’ve experienced and learned over the past five years.
I’ve never delivered the same presentation two times in a row. Social media changes so rapidly and there are so many new developments and issues that I’m constantly adding new material.
When I plan a presentation, I always try to approach the presentation from the perspective of the participants. What is their background? What interests them? What do they already know? What could I offer them that would make their hour with me a worthwhile use of their time?
Usually this approach works. I deliver what people are interested in. And they think their time with me was well spent. Occasionally, I miss the mark.
In the past few years, I’ve become active in the Canadian Council of Public Relations Firms (In fact, I was elected Chair of the CCPRF in December.) And one of the topics of ongoing discussion among the PR consulting firm CEOs has been the need to ensure that new employees arrive in our firms with the knowledge and skills necessary for success in the era of social media.
So, when the Canadian Public Relations Society put out a call for presentation proposals for the CPRS National Conference scheduled for June in Vancouver, I thought that it would make sense to propose a session with a panel of CEOs of some of Canada’s leading PR firms talking about the knowledge and skills they believe that people should be acquiring in order to succeed in our evolving industry. The CEOs of three other firms – Palette PR‘s Martin Waxman, Weber Shandwick‘s Kerry Harris and Argyle‘s Dan Tisch – volunteered to participate in this panel. So, I thought I’d have a rock solid session that would be of interest to the members of the CPRS.
Oops. I was wrong. I received an email telling me that our submission had been declined. Clearly, I’d missed the mark with this proposal.
Fair enough. The conference organizers want to put on the best conference and I’m sure that they had many great presentations to choose from.
But, of course, I’d like my presentation proposal to be among the better ones. So, if I missed the mark this time, I’d like to improve for the next time. And I’m hoping that you can help me with that.
I’ve reproduced the presentation proposal below. If you are a public relations practitioner, please take a look at it and tell me how I could tweak it to make it something you’d find useful.
I can’t offer you anything other than my thanks. And my pledge not to waste your time if you find yourself at one of my presentations.
Building your Career with Canada’s PR Consulting Companies
What do the leaders of public relations firms look for in recruiting new employees and deciding who to advance? It’s about more than billings. In this era of social media, what are the skills that PR pros must acquire or develop in order to build a successful PR consulting career? Four PR firm CEOs, Thornley Fallis’ Joseph Thornley, Palette PR’s Martin Waxman, Argyle’s Dan Tisch and Weber Shandwick’s Kerry Harris, will tell you what they look for and answer all your questions. This panel is co-sponsored by the Council of Public Relations Firms and the CPRS.Anyone interested in a career in PR consulting, whether PR student, new job entrant, mid career or senior practitioner, will be interested in this session.
The objectives of this workshop are to alert CPRS members to how they can prepare themselves to succeed in today’s fast changing public relations discipline and to give them insight into how PR firms are trying to help them prepare for the future.
Participants will learn:
- What PR consulting firms look for when recruiting new employees;
- What skills and expertise PR practitioners should be developing to equip themselves to succeed today and tomorrow;
- How PR agency heads are trying to help their employees acquire new skills and expertise that they will need to advance in their careers.
PR professionals will gain insight into what PR firm heads feel are the essential skills and expertise of tomorrow and how they can acquire this.
PR consulting companies will benefit by the exchange of best practices and corporate communicators will gain insight into the challenges facing their suppliers and what is being done to meet those challenges.
How could I improve this session proposal to make it more interesting and more useful to public relations practitioners and other conference attendees?
In the autumn, the Government of Canada announced a new initiative to integrate social media into its operations: GCPedia, a government-wide Wiki.
GCPedia has been up and running for several months. However, because it lives behind the Government of Canada’s firewall, you and I can’t see it or track how the experiment is proceeding.
The curtain will be drawn back briefly for attendees at the February 2 Third Tuesday Ottawa. Jeff Braybrook, the Government of Canada’s Deputy Chief Technology Officer, will talk about GCPedia and some of the more promising social media for government pilot projects.
I believe that social media holds tremendous potential to bring government closer to citizens. And I’m looking forward to the discussion with Jeff.
If you’re in Ottawa on February 2, you can register online to attend Third Tuesday.
And thanks to our national sponsors, CNW Group, Third Tuesday continues to be a free event.
I hope to see you there.
I’m going to be in Edmonton, Alberta this Thursday. If you’re interested in getting together for a Tweetup on Thursday evening, leave a comment here or send a tweet to @thornley on Twitter.
And, given the weather we’ve had in Ottawa for the past week, I’m actually looking forward to going to Edmonton so that I can warm up!
Thankfully, everyone on the US Airways flight that crash landed in the Hudson River today was safe.
But clearly Google’s ad placement algorithm needs some work. Look in the bottom of this video from an eyewitness. Google’s advertising algorithm thinks this would be a good time to offer me “US Airline Ticket Deals.”
No thank you. Not today.
CT Moore sent me a similar image of inappropriate display advertising on an image of a damaged Qantas aircraft.
When I signed in to my online banking account this morning, a new message was waiting for me in my Inbox. It was from Gord Nixon, the RBC’s President and CEO.
Now, I have to confess, Mr. Nixon doesn’t write to me very often. In fact, I don’t think he’s ever written to me before. So, he and his communications department must have had a very special reason to write to me now. Or at least I’d expect so.
But when I read his message, I wasn’t sure why he was writing. I’ve pasted the full text of the message below.
What’s the real point here?
What do you think the bank is trying to achieve? And why now?
Do they really want to reassure me? Or is this part of a communications strategy related to the current efforts of the Federal Minister of Finance to persuade the banks to loosen their lending policies.
Was enough information provided to make it a good communication? Or does it require more conextual information than the average reader is likely to possess.
Bottom line: Is this a press release masquerading as a letter? And in the era of plain spoken social media, does it make the grade as effective communication with me, the bank’s customer.
Here’s the full text of the message. What do you think of it?
| To : | JOSEPH THORNLEY |
| From : | RBC Royal Bank |
| Subject : | A Message from Gord Nixon to our Canadian clients |
| Date : | 7 Jan 2009 16:00:00 |
Dear Valued Client
The world s economic challenges are a concern to every family, business and government. I would like to share with you some facts and observations about recent events in Canada, and how we at RBC can help you create confidence in your financial future.
Here in Canada, we are fortunate to have the soundest banking system in the world, and have avoided many of the problems experienced in other countries. As our economy is not invulnerable to world events, RBC and the other Canadian banks are working closely with the federal government to find ways to improve liquidity in the Canadian financial markets — opportunities that make sense, add value, and don’t introduce more risk to the system.
RBC has not changed our lending policies and practices and we are open for business. We continue to have steady, significant growth in our new mortgage financing, small business and consumer lending across all parts of Canada. These increases are based on sound and consistent lending practices that have been tested and found to work well in good times and bad, for decades.
We believe that our job is to help you create confidence in the future through good advice and access to financing. We know from speaking with millions of Canadians every day that saving money and investing for the future is a priority. RBC has thousands of committed people in our branches and contact centres across Canada with advice on how to best do that based on each individual’s circumstances and goals. We’re addressing that need — for example, today almost half of RBC customers in Canada receive a rebate on their banking transactions or get free banking. You can talk to us at any time to find out about this and other ways to save money and achieve your goals.
RBC is a strong and stable bank, dedicated to helping you achieve your goals throughout all economic cycles. We will continue to manage our bank well to preserve your confidence in us.
Thank you for choosing RBC.
Yours truly,
Gord Nixon
President and CEO
The folks at Interactive Ontario run an annual conference in Toronto called ICE. This year’s edition is scheduled for March 17 to 19. And it promises to be a good conference.
Darn.
Don’t they know that the first day of ICE overlaps with the final day of SXSW Interactive in Austin? It’s hard to compete with Chris Anderson and Guy Kawasaki, who are keynoting the final day of SXSW Interactive on March 17.
So, I’ll have to choose SXSW this year. Hopefully next year, the ICE organizers will be able to get a date that’s clear of any conflicts with other social media conferences.
If you are in Toronto March 17 to 19, you may want to register to attend ICE 09. I’m sure you’ll learn a lot and meet some very smart people.
Have you ever been at the far end of the city from your home and wondered just how much a taxi ride home would cost you? It’s always nice to know the price of something before we decide to buy it. Taxi rides are one of those things that you can’t really estimate until the meter is running. Until now.
One of people I work with at 76design, Jordan Boesch, came up with the idea for TaxiMe – a Website widget that uses Google maps and the taxi fare rate structure to estimate the cost of a taxi ride from any place to any other place. An elegant idea. A simple idea. A useful idea.
Jordan initially developed the site using thetaxi fares for Ottawa, where the 76design office is. But he also included a straightforward way that anyone can customize it to calculate fares based on the city you live in.
This past week, TaxiMe has become a particularly useful site for people in Ottawa. We’re in the grips of a transit strike. So, many people who usually would take transit are finding they must call a taxi. And TaxiMe lets them figure out how much the trip will cost before they place the call. Neat.
Oh, and did I mention it’s free? Like FriendsRoll and TopLinks and a lot of other Web 2.0 apps, TaxiMe has been developed in the spirit of exploration and the culture of generosity.
Use it and enjoy.
A few weeks ago, I wrote a post about my thoughts on what Thornley Fallis and 76design and companies like us should be doing to survive the recession. In that post, I pointed out that retaining existing clients is a critical first step to keeping your business healthy. Now more than ever.
Well, this past weekend, I received some great news. One of our senior account managers had just succeeded in renewing two client relationships. Not only did he renew them. But he expanded the scope of each one with a modest budget increase.
That’s great news to be receiving. It reflects hard work on the part of the account manager and our team. And it provides evidence that we may be on the right track to not only survive the recession, but to emerge stronger.
Here’s the email that I wrote to the manager. I also copied it to the other managers in the firm.
One win at a time … that’s how we’ll not only survive but thrive in the recession.
I’ve just learned that you are on the verge of getting an additional assignment from [an existing client].
Last month, you won us a renewal and budget increase from [another existing] client.
One win at a time.
It’s also about picking and choosing. Retaining and growing the clients we have is SO much more efficient and effective than the competitive pitch. And if we hang on to all our existing clients, then we can be choosy in the new pitches we do, picking the ones that are blue chip (they will actually pay their bills) and want us because they’ve come to us.
One win at a time.
Keep going in this direction please.
Why am I writing this series of “Managing through the recession” posts? Not to boast about how well we are doing. It’s way to early to be that smug. I hope with these posts to share the lessons I’ve learned through my experience in the last downturn. Hopefully, that will help you and managers in other companies. Of course, I also hope that the people in my own companies will read and consider what I am suggesting.
So far so good.