Katie Paine removes the mystery from measurement

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Katie PaineKatie Paine earned her reputation as one of the foremost experts in public relations measurement. So, when social media emerged, it was a natural step for Katie to begin to explore the best ways to measure social media. And she has emerged as a sought after speaker on how to measure the right things in the right way.

Katie will be sharing her expertise at the next Third Tuesday Ottawa #TTO. I asked Katie to give me a preview of what she’ll be talking about. She replied:

Social media measurement doesn’t require new standards or new methods, just a new mindset. How the best measurement tools today are some of the oldest. Relationship surveys, content analysis, correlations and statistical analysis have all been around for decades, and we really don’ t need much more than those.

What we do need is a new way of looking at measurement – from a functional perspective, not a tactical perspective. It’s not about measuring what you do – those individual campaigns, or tactics, or gimmicks you happen to be using. But rather about measuring why you exist. What’ is your function within the organization, and how are you contributing to the success of your organizations objectives.

Each communicator must face the fundamental fork in the road. Are you doing social media for sales? For reputation? For cost avoidance? For crisis management?  Once you’ve decided the reason, then measurement becomes quite simple.

Third Tuesday OttawaThis sounds like an interesting perspective on measurement. I’m definitely looking forward to attending to hear Katie elaborate on it. And, of course, we’ll keep at least half the time available for Third Tuesday attendees to ask questions and discuss Katie’s ideas.

We’ll also have a bonus at this month’s Third Tuesday: a demo of Google Wave. A lot of us have heard about Google Wave, but relatively few of us have had a chance to use it yet. Come and see what all the fuss is about.

One other thing is special about this month’s Third Tuesday Ottawa: the time. We’ll be holding the event at 7:30 AM on October 23. We’ve been able to book Katie on her return from speaking at the MeshMarketing conference in Toronto on October 22. And a Friday evening event just didn’t seem like it would work. So, for this one time only, we’re making Third Tuesday Ottawa a Social Media Breakfast (Hat tip to @bryanperson and the real SMB Ottawa organizers, @sylc, @ryanAnderson and @roblane).

If you’re interested in attending, you can register online for this month’s Third Tuesday Ottawa.

Thank you to our sponsors

Of course, we wouldn’t be able to book a great speaker like Katie Paine to come to Ottawa without the support of our sponsors: CNW Group, Molson Coors Canada, Rogers Communications, Radian6, and Fairmont Hotels and Resorts. You make it possible to bring smart speakers together with Third Tuesday participants across Canada.

Social media best practices for non-profits and the public sector

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Jay Moonah closed the Managing Social Media conference with a presentation focusing on how non-profits and government organizations can make effective use of social media.

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Jay Moonah

Integrating Social Media with Traditional Media

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Parker Mason is a long time blogger and Twitterer. He’s also Product Support Manager at CNW Group. So, he’s well positioned to be able to comment on integrating social media with traditional media relations. And that’s the topic of his session at the one of the Managing Social Media conference with a session focusing on how Ford has used social media.

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Parker Mason

IT Security and Social Media

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The greatest hurdles I’ve encountered to the use of social media in the enterprise have been legal and security concerns.

Kevin Lo and Stewart Wolfe covered the IT security issues in their session at the Managing Social Media conference.

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Kevin Lo and Stewart Wolfe

Copyright. The Elephant in the Room?

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I’ve long grown accustomed to the principles behind Creative Commons copyright. Sharing is encouraged within boundaries defined by the creator. However, traditional “rights restricted” copyright law still governs most of the world.

Pina D’Agostino, Director of the Intellectual Property Law and Technology Program at the Osgoode Law School, provided an overview at the Managing Social Media conferenceof the key copyright issues for social media applications and the need for guidelines and policies to ensure that intellectual property rights are respected.

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Pina D’Agostino

Privacy and Disclosure Issues in Social Media

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Privacy is one of the key issues facing everyone of us as we navigate social media.

I readily share great swathes of what I care about, think and do through my postings on ProPR.ca, Twitter and other social media channels. On the other hand, there are parts of my life relating to friends and family that I don’t share. I believe that they must find their own level of comfort with the open book that is social media and define their own boundaries on what they will share and what they won’t.

A panel of three corporate lawyers,  Martin Kratz, Ariane Siegel and Mark Hayes,talked about the privacy issues relating to the use of social media in and by organizations.

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Martin Kratz, Ariane Siegel and Mark Hayes

Bringing social media into the enterprise

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It was easy to introduce social media into Thornley Fallis. After all, I’m not only a believer in the potential of social media to enhance information sharing and bring us closer to the communities that care about the company, I’m also the CEO. So, we had a well-placed social media champion from day one.

It’s not like that in most companies. And introducing social media into enterprises can be a complicated process requiring the active buy in of many players, including communications, marketing, legal, and human resources.

Nyree Embricos, Senior Counsel, TELUS Legal Services, and Peter Hartl, TELUS Manager Manager, Corporate Web Services, provided attendees at the Managing Social Media conference with insight into how social media had been introduced into TELUS.

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Nyree Embiricos and Peter Hartl

War Child Canada: case study of social media measurement

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David Jones and James Topham presented a case study of War Child Canada‘s “Help Child Soldiers” campaign at the Managing Social Media conference being staged by the Canadian Institute in Toronto today.

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David Jones and James Topham

Crisis Management in the era of social media

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Leona Hobbs kicked off the afternoon of day one of the Managing Social Media conference with a presentation on how to manage a crisis when it can spread virtually instantly via social media.

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Leona Hobbs on crisis management in the era of social media