Colin McKay looks behind the curtain of government blogging

November 13, 2007 • Joseph Thornley • No Tags

Third Tuesday Ottawa has a speaker this month who’s been there, done that, and is finding ever better ways to do it.

Colin McKay has been one of Canada’s blogging pioneers since he started posting to Canuckflack in 2003. Since then, he has built a loyal following of readers who count on Colin’s eclectic interests to take them on a voyage of discovery through the profound, the whimsical and the offbeat. His inventive posts have driven Canuckflack to #65 on the AdAge Power 150 – the highest rated Canadian blog authored by a single person.

Earlier this year, Colin set up a new blog, SoSaidTheOrganization, to provide him with a space where he could post primarily about “how government organizations communicate and integrate social media.”

With all this experience, it’s not surprising that Colin is the moving force behind what is currently the state of the art Canadian government blog for the Office of the Privacy Commissioner of Canada. Colin has demonstrated that a government blog can deal with issues of real consequence and stimulate broader debate in mainstream media as well as the blogosphere in a way that enhances trust in the blogging government institution.

If this isn’t enough to make this event a must-attend for you, I’ll give the final word about Colin to Colin himself. The About section of Canuckflack leads off with the following:

Supremely disappointed that he was neither raised by beavers nor moose, Colin McKay never heard his name being called during the closing “mirror” segment of Romper Room. An owner of Generation “X” in first run hardcover, he feels uncomfortable saying things like “for shizzle” and “peeps.” He’s old enough to remember when advertisers only wanted your cold hard cash, and had no aspirations to move in, become friends with your cat and get invited to Thanksgiving dinner.

How can you resist spending an evening with the author of that passage?

If you’re in Ottawa on November 19, plan to attend Third Tuesday. You’ll meet some smart people and have a chance to talk about the latest developments in social media in Canada. Guaranteed.

Student PR's Chris Clarke on getting a job in public relations

October 4, 2007 • Joseph Thornley • No Tags

Chris Clarke joined Thornley Fallis straight out of school. He was the first person we hired primarily because of his experience in blogging. He’d begun his Student PR blog while studying public relations at London’s Fanshawe College. I subscribed to Chris’ blog and read his posts. Over time, I thought that Chris demonstrated passion for PR and a distinctive perspective and voice that would mesh well with Thornley Fallis’ exploration of social media.

Well, today is Chris’ last day at Thornley Fallis before he leaves us to join another firm that recruited him away from us. We sat down to chat about the highlights of his first PR work experience, what he learned and what advice he would offer to students who are thinking about a career in public relations. Some of Chris’ observations:

On the job discovery: PR is a small community. Everyone in the business know one another. If you want to build a career in PR, get out from behind your desk and network. “It’s a nice, small tight-knit community, so the sooner you get to know people, the better off you’re going to be… Networking is one of those things that I picked up early on and hung on to because it’s so important to advance yourself professionally.”
On the job lessons: “You’ve got to listen. Always listen. Write things down. Try to take on as much as you can. … you try a little bit of everything and you learn a lot.”
Advice for students hoping to break into PR: “Start blogging. Get out there and get involved in the social media community and blog as much as you can.”

You can watch a five minute video of my interview with Chris Clarke here.

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CNW Group and Society for New Communications Research support Third Tuesday social media meetups

September 24, 2007 • Joseph Thornley • No Tags

Social software, social media and social networks have given us the ability to seek out like-minded people and form online communities of interest. And we are doing this in ever increasing numbers.

But as good as online communities are, they have not dampened our desire for face to face meetings. In fact, online communities frequently whet the appetite for more face to face meetings. The evidence of this is everywhere. It’s in the turnout to spontaneously organized geek dinners, social media breakfasts and all types of other gatherings. It’s in the success of sites like meetup.com and upcoming.org that help people to organize face to face meetings. And for me, it’s in the success of the Third Tuesday social media meetups.

Since a group of bloggers and podcasters started the Third Tuesday meetups last year, the events have grown and grown. Today, Third Tuesday Ottawa has over 200 members and Third Tuesday Toronto has over 500 members. The Third Tuesday Facebook group we started in August has already attracted over 200 members. And this year, the Third Tuesday concept has been launched in Vancouver.

Of course, there are unavoidable costs – even for a free community event. We don’t pay our speakers. They all donate their time and expertise for the common good. However, there are still costs for sound systems and meeting space. And anyone who has organized something like this knows that the organizers can be left holding a big bill at the end of the event.

So, we’re just delighted that CNW Group will provide us with financial sponsorship. This is very important. We make every effort to keep our events simple. CNW sponsored our special pre-Mesh Third Tuesday last spring. And now they’ve indicated that they will help us with additional events this season. That’s a real weight off the organizers and makes it possible for us to concentrate on attracting top speakers.

And that’s where our second sponsor comes in. The Third Tuesday organizers have tapped their networks to attract a great roster of speakers, including Stephen Taylor, Michael Geist, Jon Husband, Paul Wells, Anthony Williams, and the Mesh conference organizers, Mathew Ingram, Mark Evans, Rob Hyndman, Stuart MacDonald and Michael McDerment. We’re starting off the season with three great speakers.

But it’s still a challenge to get top speakers from outside Canada. And that’s important to ensure that our horizons and perspective continues to broaden. This season, we’ll be helped in this by the Society for New Communications Research (SNCR). SNCR draws on the talents and expertise of it’s fellows to commission original research and articles regarding best practices, current developments and the evolution of social software and social media. SNCR has offered to help us gain access to leading speakers as they make their way through Canada.

These sponsorships will provide a solid foundation to enable us to continue to stage great Third Tuesday events. I want to recognize and thank both CNW Group and SNCR for their support. They will really help us to keep Canada’s social media meetup going.