Metrics and ROI of Social Media

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Jen Evans and Patrick Thoburn are covering metrics and ROI of social media in their panel at the Managing Social Media conference being staged by the Canadian Institute in Toronto today. The title of their session: Searching for the Holy Grail: finding the Right Metrics and ROI Measurements for your Organization.

I’ll be capturing the highlights of the session from the Twitter stream using the #CdnInst hashtag and posting them here using CoverItLive.

Click on the CoverItLive window below to see the Twitter discussion of this session.

Jen Evans and Patrick Thoburn panel

Social media and employment law

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What guidelines should you provide employees so that they can use social media in the workplace in a way that will let them benefit from it without exposing the organization to an undue level of risk? What are the risks for the employees? What are the risks and liabilities for employers? What are their rights?

Tudor Carsten is tackling these issues at the Managing Social Media conference being staged by the Canadian Institute in Toronto today. The title of  his presentation: The Facebook “Problem”: Developing Guidelines and Procedures for Dealing with Social Networking Sites in the Context of Employment Law.

I’ll be capturing the highlights of the session from the Twitter stream using the #CdnInst hashtag and posting them here using CoverItLive.

Click on the CoverItLive window below to see the Twitter discussion of this session.

Tudor Carsten presentation

Finding the right social media for your organization

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I’m on the first panel at the Managing Social Media conference being staged by the Canadian Institute in Toronto today and tomorrow.

Collin Douma, Adina Zaiontz and I are talking about how to identify the social media channels, apps and tools that meet the needs of your organization.

I’ll be capturing the highlights of the session from the Twitter stream using the #CdnInst hashtag and posting them here using CoverItLive.

Click on the CoverItLive window below to see the Twitter discussion of this session.

Joseph Thornley, Collin Douma, Adina Zaiontz panel

Fostering collaboration

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We’re down to the second last session at the ALI Social Media for Government conference.

Eric Sauve of Tomoye offered his insights on “fostering collaboration and increasing performance across and outside your organization using communities and social networking.” Deep breathe.

I’ve used CoverItLive to capture the highlights of the Twitter stream from the conference participants who tagged their posts #ALI. You can review these highights below.

Andrew Chambers and Eric Sauve at ALI Social Media for Governemnt conference

Top Eureka moments at the Social Media for Government Conference

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One of the sessions I look forward to at each ALI Social Media for Government conference is the session late in the last day when we ask participants what they’ve found to be most useful or enlightening in the sessions and discussions they’ve participated in.

I’ve used CoverItLive to capture the highlights of the Twitter stream from the conference participants who tagged their posts #ALI. You can review these highights below.

Top Eureka moments at the ALI Social Media for Government Conference

Understanding the ROI of your social media investments

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The City of Ottawa has been introducing social media from the inside out – making people comfortable with it behind the firewall before using it to serve citizens. As they’ve developed their approach, they’ve realized they need to focus on measuring a Return on Investment in order to speak the same language as the decision makers.

Chris Wightman and Mark Faul shared their learnings with the participants at the ALI Social Media for Government conference. I’ve used CoverItLive to capture the highlights of the Twitter stream from the conference participants who tagged their posts #ALI. You can review these highights below.

Chris Wightman and Mark Faul at the ALI Social Media for Government conference

Social Media during a crisis

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The Public Health Agency of Canada (PHAC) has been making increasing use of social media. Most recently, they used Twitter and social media to provide the public with a flow of information about the H1N1 flu pandemic.

PHAC’s Mark Hudson and Marquis Coté talked at the ALI Social Media for Government conference about how they’d used social media in this crisis and they lessons they’d learned in doing so.

I’ve used CoverItLive to capture the highlights of the Twitter stream from the conference participants who tagged their posts #ALI. You can review these highights below.

Mark Hudson and Marqui Coté at ALI Social Media for Government Conference

Using Facebook and Twitter in your social media strategy

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Mike Spear, Director of Communications at Genome Canada is a blogger and frequent Tweeter. At the ALI Social Media for Government conference, he shared his perspective on incorporating a range of tools in your organization’s social media strategy.

I’ve used CoverItLive to capture the highlights of the Twitter stream from the conference participants who tagged their posts #ALI. You can review these highights below.

Mike Spear at Social Media for Government Conference

UPDATE: Once again, I’ve been frustrated by Twitter as a single point of failure. Twitter Search has failed to update search for more than two hours. So, CoverItLive can’t poll any tweets about this session. Sorry.

Strategy before tactics

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Theresa Woolridge and Amy Jarrette of Public Safety Canada led off the presentations at day two of the ALI Social Media for Government conference in Ottawa. Their topic: Strategy before tactics – The importance of creating a social media marketing plan to ensure delivery of your social media objectives.

I’ve used CoverItLive to capture the highlights of the Twitter stream from the conference participants who tagged their posts #ALI. You can review these highights below.

Theresa Woolridge and Amy Jarrette of Public Safety Canada

UPDATE: Here’s an illustration of the peril of relying on a single point of failure. Twitter Search went down just prior to the beginning of this session. So, there was no flow of tweets to feed CoverItLive. Drats.

Social Media for Government Conference

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ALISocialMediaforGovernment 090803

I’m at the second day of the ALI Social Media for Government conference in Ottawa. I’ll be covering each of the sessions by tweeting myself and also by capturing the highlights of the Twitter stream from the conference.

If you’re interested in following the Twitter stream, search for hashtag #ALI. Or check here during the day and I’ll have live posts using CoverItLive to capture and provide you with the best of the what the conference presenters and attendees are saying.