Comscore recently published its 2016 White Paper on the U.S. Cross-platform Future.
If you’ve missed the biggest change of the past couple years, it may be because you’re still interacting with the Web and social media on a desktop or notebook device. And if you are, you’re in the minority. Yep, that’s right folks. In December 2013, 53% of the time spent on digital media platforms was on mobile, 47% on desktop. Flash forward two years later to December 2015 and 65%, two thirds, of the time we spend on digital media platforms is now time that we spend on our mobile devices. Desktops have been reduced to one third of the time.
Comscore’s data also provides some interesting insight into the use of social media and the differences between people under 35 (think Snapchat) and those over 35 (think Facebook.) But regardless of which cohort you are looking at, Mark Zuckerberg can feel good, as Facebook and Instagram rank among the top three most-used social apps across all ages.
The other side of the move to mobile is the ongoing rise of video. And this data was collected before Facebook launched Live Video.
If you’re running a communications business, the Comscore report is a must-read. In fact, you may find that it provides you with the markers around which you’ll be building your business plan for the next year. You could do a lot worse than to place your business in the path of the trends charted out by Comscore. After all, there’s nothing better than be where the future is when it arrives.
And if you’re interested, you can listen to Gini Dietrich, Martin Waxman, and I discuss the report on this week’s Inside PR podcast.
Twitter turns ten. Four tips for good writing. And a legal decision that brings nothing good to anyone.
This week, on Inside PR 437, Gini Dietrich and I fly without Martin Waxman. But we’ll all be back again next week. So, please come back.
This week’s first #IPRMustKnow: Twitter turns ten. It changed communications for Gini and Joe – and it’s still as relevant for us as it’s ever been. There’s been a lot of talk about Twitter being in trouble. And while it may not be meeting the venture capitalists’ expectations, it meets our expectations for a useful tool that we use every day. But as we look back, we know that Twitter was a learned tool. Just take a look at the very different first Tweets that Martin, Gini and Joe published.
Gini was true to her form, using Twitter to try another tool:
And Martin was loquacious. Why waste a good communications opportunity?
Finally, Joe was dry and matter of fact in his first tweet.
For our second #IPRMustKnow, we point to an article by Sylvia Stead, the Globe and Mail’s Public Editor, warning against the four most common sources of mistakes by journalists. As Gini and Joe see it, these aren’t just the source of errors for journalists, but also for any research-based writer. Stead suggests,
“…it’s worth keeping these things in mind: 1. Stay focused. 2. Don’t hurry. 3. Never assume you know. 4. Check one last time – especially names, numbers and factual statements.”
Finally, Gini and Joe talk about the Jian Ghomeshi trial and verdict in Canada. Not an easy issue. One on which we all have views. And not something that Gini or Joe would go near.
This post was originally published on the Inside PR Podcast blog.
Medium reminded me today that even the most boring and trivial interactions with your community can be a source of unexpected creativity and delight. I’m used to seeing the same old same old boring “bug fixes” explanations of updates to iOS Apps. But when I checked the iOS App updates on my phone today, I saw this messages, which was anything but routine. And as I read it, not only did it bring a smile to my face, but it reminded my that Medium is a place for creative ideas and intelligent discussion.
It’s easy to say, “OK, that’s Medium’s business.” But don’t go there. That’s a dead end. Ask yourself, “Why should the people at Medium be any more creative than I am? Don’t I have many opportunities in my day to turn the routine into something fresh and unexpected?”
We all get used to things that are routine. They pass by as a blur in our day. They may be unremarkable or even irritating necessities. But they don’t have to be.
So, make this promise to yourself, “Today, I will look at all the routine things I do and turn at least one of them into an unexpected moment of creativity and joy.”
Sylvia Stead, the Globe and Mail’s Public Editor offers some cautionary advice on the most common causes of mistakes by journalists. Stead illustrates these mistakes and their consequences with by referring to recent errors in Globe and Mail stories. According to Stead,
…four root causes of mistakes cover pretty much every mistake. For journalists, it’s worth keeping these things in mind: 1. Stay focused. 2. Don’t hurry. 3. Never assume you know. 4. Check one last time – especially names, numbers and factual statements.
Good advice is advice that can be readily put into effect. And Stead’s advice provides a set of common sense rules that should be remembered by every writer. Regardless of how pressing the deadline, don’t become a casualty of one of these lapses.
Gini Dietrich, Martin Waxman and I are back together again for Inside PR 436 – the first episode in over a month in which all three of us are together.
Inside PR MustKnows
In this episode’s #IPRMust Know segment, we talk about Meerkat’s pivot, Facebook Reactions and Snapchat’s big video view numbers.
Meerkat is moving away from live streaming and attempting to pivot to become some type of video social network. Not surprising, given the tight integration of Periscope and Twitter and the introduction of Facebook live videos. It would be tough to see how Meerkat could stand out with the two main realtime social networks offering their own live streaming platforms.
Facebook Reactions have been with us for several weeks now. Chris Penn’s early look at the impact of Facebook Reactions suggested that “haven’t statistically changed engagement yet. If you publish unengaging content, Reactions won’t help you. If you already have a highly-engaged audience, you will likely continue to do so – Reactions don’t appear to make it better or worse.” We offer our own early reactions to Reactions.
If you didn’t have enough video in your life, take a look at Snapchat. Snapchat’s CEO Evan Spiegel says that Snapchat users are watching more than 8 billion videos per day. There’s clearly an audience for video. So, if you produce video as part of your initiatives, it’s worth checking out what works well on Snapchat.
Fake accounts. Could this happen to you?
We close out this episode with a discussion of the communications agency executive who faked over $250 million in contracts go gain advancement at this advertising agency. Sad but true.
And a big thanks to Suzy Chisholm. Suzy, who heard me state a few episodes back that I preferred single purpose apps over those that take a “Swiss Army Knife” approach. Suzy, who lives in Switzerland, sent us three Swiss Army Knives, branded with the Philips logo (where Suzy works) and a very nice note. Thank you Suzy. You brought smiles to our faces and reminded us that there are times when you want to reach for that one thing that does it all. 🙂
Listen to the podcast
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This post is first appeared on the Inside PR Podcast blog.
Gini Dietrich and Martin Waxman fly without me on Inside PR 435. I was traveling for business and unable to record at our usual time.
Martin leads off with a discussion of Jack Dorsey‘s attempt to shift perceptions in the ongoing conversation about the future of Twitter. Gini talks about the importance of managing crises by participating in conversations where they are already taking place. As Gini points out, many people resist change to the applications they know and are accustomed to using. That resistance will only be overcome with clear explanations and allowing people time to consider and try the new and changed features.
Speaking of shifting perceptions, Martin and Gini have a great discussion about ads featuring celebrities. And then they use this as a launching point to talk about advertising equivalencies (AVEs) and the importance of the PR industry to measure meaningful outcomes.
(This post originally appeared on the Inside PR blog.)
Young people who have grown up with e-mail and texting don’t have a clue how to talk to clients, says the Phone Lady
This article speaks some truths that we should all pay attention to. Too many people use email as their primary means of communication at work. Email is good for transactions, quick agreement or sharing info. But it sucks for resolving differences or building relationships.
Source: The lost art of making a business phone call
On this week’s episode, Inside PR 434, Gini Dietrich, Martin Waxman and I take a look at PRSA’s Counselors Academy this week. The Counselors Academy conference is coming up May 1-3 in San Juan, Puerto Rico. All three of us have participated in the past. It is a unique opportunity for PR agency leaders to learn about the “business of the business.” It’s a networking place to find others who share the same business challenges that you do as a communications business leader. In fact, Martin, Gini and I first met at the Counsellors Academy annual conference in Phoenix. It’s not too late to register for this year’s conference. If you do attend, make sure to say hello to Martin! 🙂
For our second topic, Gini asks the question, “Is specialization in PR a thing of the past or the way of the future?” Martin and I weigh in with our views and how they have harnessed generalist and specialist knowledge in their careers. But, why not download the episode or subscribe to the podcast to listen to the complete episode?
Gini Dietrich and I are back with another episode of the Inside PR podcast. This week, we talk about two more tools for communicators: Google Analytics and Postmatic. You can listen to this episode or subscribe on iTunes.
The Inside PR podcast has been continuously produced since 2006. That’s a long time. Gini Dietrich, Martin Waxman and I have co-hosted the podcast for half of that time. (We took over from the podcast’s original co-hosts, Terry Fallis (who also co-founded Thornley Fallis) and David Jones.)
Ten years in, we’re making a change to the way that we record Inside PR that could lead to a significant change to the format of the show that we publish.
For all of its life, we have recorded Inside PR as a double ender, with the hosts each recording their tracks locally on their computer or a dedicated recorder. Following recording, we upload our individual tracks to a shared dropbox. Then the show’s producer edit combines the voice tracks together with the musical intros and outros, edits out the bloopers (yes, there are even more than the ones that you hear) and runs the finished product through a program called Auphonic to eliminate background rumble and level the sound across the different input sources.
About a month ago, we started to use a new tool, Zoom.us that transforms the way that we record the show and opens the possibility to making it available as a video podcast as well as an audio podcast.
Zoom.us replaces the double ender recording of individual tracks onto separate devices with a single online recording which can be downloaded as a single, level-balanced track. This eliminates a lot of work. But even more importantly, it also enables us to capture the recording on video. And we’re keen to add a video component to what until now has been an audio-only podcast.
For now it’s an experiment. If you listen closely to Inside PR episode 428, you’ll hear some significant variations in the sound quality between Gini, Martin and I. We’re attempting to identify the source of the differences – mic quality, the age and specs of the computer, the quality of the internet connection are the obvious first candidates for scrutiny. But as we bring up the general quality level, we hope to move on to offer a video feed in addition to the traditional audio feed. So, stay tuned for that.